Samsung’s “Non-store”

Samsung Flagship NYC, FRCH Creative FuelSamsung’s new “non-store” store experience recently opened in NYC as an experiential brand space that allows users to see and explore the latest products and innovations from the Korean brand. Guests are greeted by a Samsung host, available to answer any questions or point them in the right direction. The first level is all about the brand experience. From the huge video screen/amphitheater, to the glass DJ booth and VR pods, it sets up a very emotional and exciting experience from start to finish. Read more of this post

What is Creative?

How would you define Creative?


Share The Joy!

Wishing you and yours love, laughter & cheer this holiday season, as we invite you to Share The Joy!

Happy New Year from FRCH!


Best wishes for a bright and promising New Year!


Brilliant Basket Case

Video displays can be found anywhere and everywhere lately, but more often than not the placement, function and content of the display is sorely lacking consideration. Not the case with this incredible installation at Cal State University Fresno’s new Henry Madden Library. Read more of this post