Leaders of The New School | Platform LA

IMG_3055While in Los Angeles a couple weeks ago I soaked in a little more than sunny skies and heavy traffic. I spied Platform LA, an eye-catching retail concept situated in the often skipped over, but up-and-coming, Culver City. At first, the shopping district appears to take the form of a familiar outdoor mall but quickly revealed a refreshing twist – one-off retailers, restaurants, and art galleries for a destination-worthy, shopping experience. Platform LA serves up a branded shopping experience with a distinct “between the brands” expression that comes across through their tailored curation of retailers, a commitment to the arts, respite inspired landscaping, and an encouraging tone of voice that acts as a playful counter to their on-site wayfinding. Read more of this post

Big Data Creates Big Magic at Walt Disney World


I’ve grown up going to Walt Disney World in Orlando every few years for practically my entire life. So, I’ve seen a lot the changes and improvements they’ve made over the years. I remember when they moved from printed tickets to ticket cards and then the introduction of the FastPass system in 1999 – but my all-time favorite technology has been the MagicBand and MyMagic+ system they launched in 2013. Read more of this post

Beyond the 3 x 6 White Tile

CeramicTech Italy Trip

This year I had the opportunity to travel abroad with Ceramic Technic. Many of their factories and showrooms are based out of the Bologna area of Italy. Our days were filled with showroom tours exposing us to the European favorite: ‘large format tile’ (because of its sleek and modern appearance) as well as the most beautiful hand-painted tile. Read more of this post

Hanging Around

Being part of the Hospitality Studio, I am always interested in staying at unique and different lodging experiences when traveling. So, on a recent trip to the Pacific Northwest with my husband and friends, we journeyed a little further north than originally planned to spend the night in sphere tree houses. It was definitely worth it! Read more of this post

Preservation Meets Hospitality

While I was in Baltimore this past holiday weekend, I got a chance to walk through Kevin Plank’s, newly opened, boutique hotel, The Sagamore Pendry. Plank is the CEO of Under Armour, which is also headquartered in Baltimore. The headquarters sits right across the Harbour looking straight at what was once a deteriorating pier, now Plank has turned it into a new luxury hotel. Read more of this post

The Making of Harry Potter

FRCH Creative Fuel, The Making of Harry Potter

Back in 2000 an enterprising production team made its way to a UK film studio. The idea was based on a book about a young boy with a lighting-bolt-shaped scar who learns that he is a wizard. Hundreds of talented individuals brought to life a decade worth of productions for the Harry Potter films, based on seven enchanted books by beloved author JK Rowling. Read more of this post

“The Big Chicken” Takes Flight

KFC_THEBIGCHICKEN_RIBBONCUTTING

Kentucky Fried Chicken has been one of our clients for more than 10 years. We have worked on projects and brand initiatives large and small, but no single project has the scale and literal visibility as the “The Big Chicken” – which boasts an iconic 56-foot-tall chicken sculpture as its main architectural expression. Situated in the heart of Marietta, Georgia, this roadside beacon has been a landmark since construction started in 1956 and a flagship KFC destination since 1966. Still used as a guide to help direct pilots, The Big Chicken has captivated locals and passersby on their way to and from family vacations – forever etched in the hearts and minds of any and all that stop in for a bucket of chicken.
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