Preservation Meets Hospitality

While I was in Baltimore this past holiday weekend, I got a chance to walk through Kevin Plank’s, newly opened, boutique hotel, The Sagamore Pendry. Plank is the CEO of Under Armour, which is also headquartered in Baltimore. The headquarters sits right across the Harbour looking straight at what was once a deteriorating pier, now Plank has turned it into a new luxury hotel. Read more of this post

The Making of Harry Potter

FRCH Creative Fuel, The Making of Harry Potter

Back in 2000 an enterprising production team made its way to a UK film studio. The idea was based on a book about a young boy with a lighting-bolt-shaped scar who learns that he is a wizard. Hundreds of talented individuals brought to life a decade worth of productions for the Harry Potter films, based on seven enchanted books by beloved author JK Rowling. Read more of this post

“The Big Chicken” Takes Flight

KFC_THEBIGCHICKEN_RIBBONCUTTING

Kentucky Fried Chicken has been one of our clients for more than 10 years. We have worked on projects and brand initiatives large and small, but no single project has the scale and literal visibility as the “The Big Chicken” – which boasts an iconic 56-foot-tall chicken sculpture as its main architectural expression. Situated in the heart of Marietta, Georgia, this roadside beacon has been a landmark since construction started in 1956 and a flagship KFC destination since 1966. Still used as a guide to help direct pilots, The Big Chicken has captivated locals and passersby on their way to and from family vacations – forever etched in the hearts and minds of any and all that stop in for a bucket of chicken.
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The Art of Themed Entertainment and The Lincoln Museum

IMG_1566The Lincoln Museum in Springfield, Illinois is filled with high-end historical dioramas. Designed by friends at BRC Imagination Arts, the displays help to bring history to a more personal level by placing the audience in the middle of the action. Read more of this post

Dishoom, From Bombay With Love

Dishoom Bombay Cafe, London

When our team made it to our hotel in London we were all a little bit tired and a lotta bit hungry. Our research before leaving the states led us to a restaurant that was new to the Shoreditch area, where we were staying, but an established name in London. Dishoom Bombay Café is an Indian food restaurant that internet bloggers, fellow FRCH-ers and locals all recommended. Dishoom does not accept reservations for small groups like ours, but stays open fairly late to accommodate all that decide to wait.  Read more of this post

EuroShop 2017: The Borough Market

The Borough Market, London

Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings.  A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference and nearby travel all week!

The Borough Market has existed in one form or another for nearly 1,000 years and if you’ve ever visited this London institution, you understand it’s centuries-old appeal.  Read more of this post

EuroShop 2017: London’s Artful Store Environments

london_retail

Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings.  A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference and nearby travel all week!

These eye catching London retail spaces are not just store environments, but art forms that intrigue. Rather than quiet, neutral backdrops for the product, these spaces take the opposite approach; they successfully surprise and delight with bold materiality and captivating displays. The result is a memorable store environment that is exciting to visit and, in turn, generates customers who become loyal brand advocates. Read more of this post