Samsung’s “Non-store”

Samsung Flagship NYC, FRCH Creative FuelSamsung’s new “non-store” store experience recently opened in NYC as an experiential brand space that allows users to see and explore the latest products and innovations from the Korean brand. Guests are greeted by a Samsung host, available to answer any questions or point them in the right direction. The first level is all about the brand experience. From the huge video screen/amphitheater, to the glass DJ booth and VR pods, it sets up a very emotional and exciting experience from start to finish. Read more of this post

A History Of Collaboration

BrandCollaboration_CreativeFuel_FRCHDesignWorldwide

It seems like just yesterday I scrounged up enough money (probably better spent toward college textbooks…) to purchase a cherry-printed Luella Bartley wristlet from Target as part of their first – and much anticipated – GO International program. Officially launching in 2006, on the heels of the success of Issac Mizrahi for Target, the campaign featured a different high-end designer each season that would create an exclusive, limited-time and obviously lower-priced, collection for Target. Read more of this post

GlobalShop 2016: Some Of My Favorite Things

GlobalShop 2016, FRCH Creative Fuel

Last week I traveled with several FRCH-ers to Las Vegas to attend the 2016 GlobalShop trade show. It was my first experience to this particular show and I wasn’t disappointed. While I’m a veteran of NeoCon, this was an entirely different experience. Read more of this post

The Heineken Experience

Heineken

Located in Amsterdam, Netherlands, the Heineken Experience is a museum that celebrates the brand’s rich brewing history. The museum itself is located inside of the first Heineken brewery, which was established in 1867. I found my experience at the museum to be very positive due to the overall design of all the different exhibits as well as the interactive and communal aspects of the tour. I would recommend this tour for your next visit to Amsterdam and the best part is it’s only 18€ for several hours of fun! Read more of this post

SOCIAL SPORT: Reds With MLB’S Ballpark Technology

RedsPhoto1-150dpi

This year the Cincinnati Reds have introduced some technology upgrades at Great American Ballpark to help fans connect socially and personalize their ballpark experience. New this year at the stadium is the “Reds Connect Zone,” (located along 3rd base line), which includes 25 screens, multiple charging stations and free wi-fi. A few of the displays are devoted solely to fan photos, Tweets, and Facebook polls.

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Just Keep Learning…

Just keep learning

You can’t teach an old dog new tricks, right? Well I’d like to bury that bone with all of the others. I don’t ever want to be considered an old dog who is too stubborn to learn new tricks. As a matter of pretty unfortunate fact, I have a larger sweet tooth for learning right now than I ever while did in school. Ever since I have become more accepting to broadening my horizons, I am finding that my plate is already full and the figurative dim sum cart keeps passing with more delicious opportunities. Read more of this post

Innovations in Wood Flooring

Wood floors are the Chanel suit of interior design, chic and timeless. They bring richness and a soft texture to the retail and hospitality environments we design. New technology and fabrication techniques have permeated all areas of design, including the classic wood floor. Here are a few of our favorite innovations.

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