On Tour with The Green Room, baked by Subway®

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Welcome to The Green Room, Baked by Subway®

Hot on the heels of developing the Subway® Fresh Forward global restaurant concept, FRCH was approached to conceptualize a traveling pop-up activation to hit the road for a series of Summer music festivals across the country. Building off the momentum of Subway’s new restaurant image and visual identity, we looked for opportunities to amplify and distill the brand’s expression for the music festival masses. We worked closely with the brand team on programming the pop-up experience and collaborated with IMG Live to maintain the design intent all the way through execution.

So how did we create an experience that is authentic to the brand and delivers something that’s memorable and of value to the festival audience? Read more of this post

Beyond The Earbuds | Random Acts of Summer!

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Are you tired of some loudmouth radio DJ telling you what the “song of the summer” is? Me too! So why not allow your fellow coworkers do it instead? Pull up your blinds (unless the sunlight obstructs your neighbor’s screen) and catch some summer .wav-s!

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