Big Apple Air

Nike Big Air, FRCH Creative Fuel

You’re not exactly sure what you’re seeing when you walk down Spring Street in Soho and stumble upon a series of windows filled with shelves of white milk jugs, spray bottles and skateboard decks … all with small black, old-school Nike logos printed on each one. It’s enough to make you stop in your tracks, find the door and go in. Once inside you realize it’s Nike’s new 5-story flagship concept. Read more of this post

See Something New | Q2

The Foundation Hotel, Detroit

The Foundation Hotel, Detroit

The second quarter of 2018 brings us four more cross-industry trends that are changing the landscape of everything from retail to workspace design … as well as a continued exploration of the food hall trend. (Missed our first quarter trends? Check them out here). Read more of this post

See Something New | Q1

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“Experience” NYC Retail

I had the (rare) fortune last week of having a few moments to check out some of the latest retail concepts in New York. And knowing in the back of my mind that “experience” might be the most overused word in retail in 2017, I went in expecting to “experience something” and let’s just say NYC retail didn’t let me down. Whether it be interactive, personalized or just over the top grandeur in flagship scale, there was plenty to check out and really dive deep into some of the brand stories. Some of my favorites included: Read more of this post

“The Big Chicken” Takes Flight

KFC_THEBIGCHICKEN_RIBBONCUTTING

Kentucky Fried Chicken has been one of our clients for more than 10 years. We have worked on projects and brand initiatives large and small, but no single project has the scale and literal visibility as the “The Big Chicken” – which boasts an iconic 56-foot-tall chicken sculpture as its main architectural expression. Situated in the heart of Marietta, Georgia, this roadside beacon has been a landmark since construction started in 1956 and a flagship KFC destination since 1966. Still used as a guide to help direct pilots, The Big Chicken has captivated locals and passersby on their way to and from family vacations – forever etched in the hearts and minds of any and all that stop in for a bucket of chicken.
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