Leaders of The New School | Platform LA

IMG_3055While in Los Angeles a couple weeks ago I soaked in a little more than sunny skies and heavy traffic. I spied Platform LA, an eye-catching retail concept situated in the often skipped over, but up-and-coming, Culver City. At first, the shopping district appears to take the form of a familiar outdoor mall but quickly revealed a refreshing twist – one-off retailers, restaurants, and art galleries for a destination-worthy, shopping experience. Platform LA serves up a branded shopping experience with a distinct “between the brands” expression that comes across through their tailored curation of retailers, a commitment to the arts, respite inspired landscaping, and an encouraging tone of voice that acts as a playful counter to their on-site wayfinding. Read more of this post

“The Big Chicken” Takes Flight

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Kentucky Fried Chicken has been one of our clients for more than 10 years. We have worked on projects and brand initiatives large and small, but no single project has the scale and literal visibility as the “The Big Chicken” – which boasts an iconic 56-foot-tall chicken sculpture as its main architectural expression. Situated in the heart of Marietta, Georgia, this roadside beacon has been a landmark since construction started in 1956 and a flagship KFC destination since 1966. Still used as a guide to help direct pilots, The Big Chicken has captivated locals and passersby on their way to and from family vacations – forever etched in the hearts and minds of any and all that stop in for a bucket of chicken.
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EuroShop 2017: Bogner

Bogner, Cologne, Germany

Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings.  A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference and nearby travel all week!

We see the trend of bringing the outdoors “in” for retail, and Bogner in Cologne is a great example of the use of natural resources to create great impact on the store experience. Whether it is for displaying the merchandise or functional users, the added aesthetic to the store is a natural fit. Read more of this post

Welcome to Main & Vine

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Earlier this month, Kroger opened their doors to Main & Vine – a brand new 27,000 SF, fresh‐format supermarket prototype in Gig Harbor, Washington. With the widely noted successes of recent ventures like their Roundy’s purchase and the billion-dollar-plus status of their Simple Truth brand, this new brand launch comes with much excitement and anticipation. FRCH partnered with the country’s largest supermarket chain step-by-step from concept to completion to bring the new natural grocery brand to life. Read more of this post

Shop Terrain

Terrain, FRCH Design Worldwide

My first and only visit to Westport, CT had me shopping (with my sisters…) for 3 hours in the fabulous Terrain store. This remarkable environment is a real celebration of Home and Garden, with beautifully merchandised indoor and outdoor plants; housewares and home textiles; as well as garden furniture, supplies and accessories.  Read more of this post

Whole Foods Market Dayton Grand Opening

Whole Foods Market Dayton, FRCH Design, Creative FuelWednesday, our team took a quick road trip to the grand opening of the first Dayton-area Whole Foods Market. The new 45,000-square-foot store at Oak Creek Marketplace features local products (many made within 100 miles of the store), such as a new flavor of Jeni’s Ice Cream, and a collaboration beer with MadTree Brewing from Cincinnati offered at the in-store pub. Whole Foods Market goes beyond the typical grocery store experience with a coffee bar and growler fill station, fresh soup, salad and sandwich bars, and open service department layouts that bring the product closer to the customer, encouraging an interactive experience with both product and store employees. Read more of this post

Architecture and Fashion Collide with United Nude Footwear

The architecturally-inspired footwear of United Nude proves that artists and designers who seek inspiration from sources outside of their disciplines can yield captivating results. UN’s shoe designs stand out through unique concepts and details that push the boundaries of footwear in terms of form, structure, and materiality. Read more of this post