The Phluid Project

The Phluid Project

The latest Retail Design Institute event in New York was hosted at The Phluid Project in SoHo, a new retail space that claims to be the first gender free apparel store in the world.

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Big Apple Air

Nike Big Air, FRCH Creative Fuel

You’re not exactly sure what you’re seeing when you walk down Spring Street in Soho and stumble upon a series of windows filled with shelves of white milk jugs, spray bottles and skateboard decks … all with small black, old-school Nike logos printed on each one. It’s enough to make you stop in your tracks, find the door and go in. Once inside you realize it’s Nike’s new 5-story flagship concept. Read more of this post