Fast Company NY: How to Strengthen Your Customer Experience

Fast Company, Innovation Festival, NYC, FRCH Creative Fuel

Fast Company’s 2nd annual Innovation Festival brought together an amazing line-up of innovative thinkers-and-doers from across a wide spectrum of industries. Of particular interest was a session with Danny Meyer of the Union Square Hospitality Group (USHG) and Neil Blumenthal of Warby Parker, to discuss the impact of technology on customer experience, both in retail and restaurants. Along with creating a stimulating discussion on the topic of technology, the conversation also highlighted the growing importance of a “hospitality” mindset far beyond the world of restaurants and hotels. Read more of this post

Confessions of a Millennial Shopper

millennial

Millennials are a strange beast and I’m allowed to say that because – technically – I am one. We’re the ones that ranked both Forever 21 and Target in the same top-20 brands “Love List” as Louis Vuitton and Chanel. Blasphemy! The same generation that voted in American Eagle’s Live Your Life campaign and then complained when the prettiest/skinniest contestants won. The same generation where 60% are willing to switch the brands they buy, if it means getting more benefits.  We want it all – authentic brands, on-trend messaging, social responsibility … all at a good value! Read more of this post

Funk Haus

Team 3, Funk Haus

Foreword: On Friday, August 8th FRCH challenged our entire team to a 24-Hour Design Pop-Up Challenge. We divided the entire company into 8 cross-disciplinary teams to collaboratively create a pop-up concept within 24 hours. The winning concept will be implemented at Cincinnati’s MidPoint Music Festival starting September 25th. Because of the inspired, original results we received, we will be sharing all 8 concepts over the next several weeks on Creative Fuel.  Read more of this post

Framed@Midpoint

Team 2, Framed @ MidPointForeword: On Friday, August 8th FRCH challenged our entire team to a 24-Hour Design Pop-Up Challenge. We divided the entire company into 8 cross-disciplinary teams to collaboratively create a pop-up concept within 24 hours. The winning concept will be implemented at Cincinnati’s MidPoint Music Festival starting September 25th. Because of the inspired, original results we received, we will be sharing all 8 concepts over the next several weeks on Creative Fuel.  Read more of this post

Vinstagram

Vinstagram

Foreword: On Friday, August 8th FRCH challenged our entire team to a 24-Hour Design Pop-Up Challenge. We divided the entire company into 8 cross-disciplinary teams to collaboratively create a pop-up concept within 24 hours. The winning concept will be implemented at Cincinnati’s MidPoint Music Festival starting September 25th. Because of the inspired, original results we received, we will be sharing all 8 concepts over the next several weeks on Creative Fuel, starting with the winning concept.  Read more of this post

SOCIAL SPORT: Reds With MLB’S Ballpark Technology

RedsPhoto1-150dpi

This year the Cincinnati Reds have introduced some technology upgrades at Great American Ballpark to help fans connect socially and personalize their ballpark experience. New this year at the stadium is the “Reds Connect Zone,” (located along 3rd base line), which includes 25 screens, multiple charging stations and free wi-fi. A few of the displays are devoted solely to fan photos, Tweets, and Facebook polls.

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Chronicle of a Tweenage Shopper

Chronicle 00 In July of last year we celebrated my son’s twelfth birthday with the gift of a $100 Nike gift card. Sawyer has always had a preoccupation with athletic footwear, so I naively thought this would be a simple process.  The journey started with his constant review of the nike.com site and his frustration in the limited options that fit in his price range. After re-setting Sawyer’s expectation that a $175 customized NikeiD shoe was not going to happen, after his scouring every website to abide by his father’s ridiculous limitation and after visiting the Nike outlet store to try to find something to fit the needs of this burgeoning footwear fashionista and the laughably rigid $100 budget of a dad who wants to somehow set some boundaries for this young man, he decided to wait and see what nike.com had in the pipeline for the holiday season.  Read more of this post