I don’t wear their clothes, but I can’t help it, I love this store! .
The new Forever 21 flagship store at 1540 Broadway (Times Square) opened this summer. There are four levels, and reportedly 90,000 square feet. If you start at the bottom floor, there is apparel, but the Shoe department is the big draw. Mens and Kids are a big component of the floor above that, complete with a treehouse display. Makeup and Jewelry are just below the main floor, with plenty of apparel here also. The Jewelry and Accessories area houses a huge “play table” that creates a place to mix, match, and try on. The main floor is the place to shop if you’re looking for Forever 21’s trademark merchandise….inexpensive, trendy, contemporary looks. This main floor uses the volume of space well, with large fashion graphics.
The store is open until 2:00 a.m. on weekends, and the music is loud but not offensive (even for me!) . This only adds to the energy and vibe that is part of this store experience. When I visited the store in August, the visual merchandising gave a nod to the store’s New York location, predominately by parking a taxi display at the escalator well. This store is a must-see if you’re shopping in new York.