EuroShop 2017: London’s Artful Store Environments


Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings.  A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference and nearby travel all week!

These eye catching London retail spaces are not just store environments, but art forms that intrigue. Rather than quiet, neutral backdrops for the product, these spaces take the opposite approach; they successfully surprise and delight with bold materiality and captivating displays. The result is a memorable store environment that is exciting to visit and, in turn, generates customers who become loyal brand advocates. Read more of this post