Fast Company NY: How to Strengthen Your Customer Experience

Fast Company, Innovation Festival, NYC, FRCH Creative Fuel

Fast Company’s 2nd annual Innovation Festival brought together an amazing line-up of innovative thinkers-and-doers from across a wide spectrum of industries. Of particular interest was a session with Danny Meyer of the Union Square Hospitality Group (USHG) and Neil Blumenthal of Warby Parker, to discuss the impact of technology on customer experience, both in retail and restaurants. Along with creating a stimulating discussion on the topic of technology, the conversation also highlighted the growing importance of a “hospitality” mindset far beyond the world of restaurants and hotels. Read more of this post

Bonjour de Montréal

Montreal, IRDC, Creative Fuel

Every year the International Retail Design Conference (IRDC) selects a city that is a leading curator of retail trends. This year’s host was Montréal – a city that celebrates its history while exuding a contemporary flair, edgy style and a thriving cosmopolitan energy. Combined with a plethora of retail stores, an expansive range of dining options and diverse neighborhoods to explore, this year’s host city was the total package.  Read more of this post

Oculus Mall Opens

World Trade Center Oculus

Traveling for work has its perks and this week it was being in New York City the same day as Westfield’s World Trade Center at the Oculus opened. 15 years after the devastating 9/11 terror attacks, the 350,000 square-foot mall is the newest destination rebuilding New York’s new downtown. The mall will eventually feature over 100 retail stores and already includes brands like Apple, Pandora, H&M and Lacoste.

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Samsung’s “Non-store”

Samsung Flagship NYC, FRCH Creative FuelSamsung’s new “non-store” store experience recently opened in NYC as an experiential brand space that allows users to see and explore the latest products and innovations from the Korean brand. Guests are greeted by a Samsung host, available to answer any questions or point them in the right direction. The first level is all about the brand experience. From the huge video screen/amphitheater, to the glass DJ booth and VR pods, it sets up a very emotional and exciting experience from start to finish. Read more of this post

Miami Design District – A Pattern Architect’s Dream

Miami Design District, FRCH Creative Fuel

For those who seek out unique architecture, love pattern as an environmental envelope or just enjoy unexpected inspiration — then be sure to visit Miami’s Design District. I have been fortunate enough to visit the district several times over the past few years, allowing me to see the environment evolve and grow, becoming more impressed upon each return visit. Filled with luxury shopping, boutique art galleries and exquisite furnishings, the Miami Design District has managed to create a destination focused on fashion, design and architecture. It’s a place of creative inspiration at every turn.

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A History Of Collaboration

BrandCollaboration_CreativeFuel_FRCHDesignWorldwide

It seems like just yesterday I scrounged up enough money (probably better spent toward college textbooks…) to purchase a cherry-printed Luella Bartley wristlet from Target as part of their first – and much anticipated – GO International program. Officially launching in 2006, on the heels of the success of Issac Mizrahi for Target, the campaign featured a different high-end designer each season that would create an exclusive, limited-time and obviously lower-priced, collection for Target. Read more of this post

Brand Love: Marine Layer

Marine Layer, FRCH Creative Fuel

Last summer I fell in love. With a hoody. It had me at hello, or more accurately at ‘Oh, Hey’. My destination was Shinola in Chicago, a pilgrimage born of an earlier brand love affair. After resisting a major splurge on a watch from Detroit I heard the siren call of an unknown brand casually beckoning me from across Damen Avenue. Read more of this post