Big Apple Air

Nike Big Air, FRCH Creative Fuel

You’re not exactly sure what you’re seeing when you walk down Spring Street in Soho and stumble upon a series of windows filled with shelves of white milk jugs, spray bottles and skateboard decks … all with small black, old-school Nike logos printed on each one. It’s enough to make you stop in your tracks, find the door and go in. Once inside you realize it’s Nike’s new 5-story flagship concept. Read more of this post

Everlane Opens Physical Store

Everlane, NYC, Creative Fuel

The recently opened Everlane store, in New York’s NoLita neighborhood, is another interesting chapter in the evolution of retail.  Everlane, one of the most successful and innovative, digitally native brands, has brought their unique POV to their first permanent physical retail space. Eschewing many of the “new rules of retail”, they have chosen to enter brick-and-mortar retail not with an emphasis on social media flashiness and attention-getting technology, but by focusing on the age-old fundamentals of retail. Creating a store filled with natural light, generous fitting rooms and knowledgeable staff; the store in many ways feels and functions more like a store from the past then one from “the future”.  Read more of this post

San Francisco Holiday Cheer

Holidays in San Francisco

This time of year NYC gets lauded so much praise for its holiday grandeur – from the big tree at Rockefeller, to the holiday parades – even the storefront windows become something of visual merchandising legend. That being said, sometimes it’s the smaller gestures that count, and upon a recent trip to San Francisco I found the holiday spirit alive in the city in a much more casual, California way.  Read more of this post

“Experience” NYC Retail

I had the (rare) fortune last week of having a few moments to check out some of the latest retail concepts in New York. And knowing in the back of my mind that “experience” might be the most overused word in retail in 2017, I went in expecting to “experience something” and let’s just say NYC retail didn’t let me down. Whether it be interactive, personalized or just over the top grandeur in flagship scale, there was plenty to check out and really dive deep into some of the brand stories. Some of my favorites included: Read more of this post

Leaders of The New School | Platform LA

IMG_3055While in Los Angeles a couple weeks ago I soaked in a little more than sunny skies and heavy traffic. I spied Platform LA, an eye-catching retail concept situated in the often skipped over, but up-and-coming, Culver City. At first, the shopping district appears to take the form of a familiar outdoor mall but quickly revealed a refreshing twist – one-off retailers, restaurants, and art galleries for a destination-worthy, shopping experience. Platform LA serves up a branded shopping experience with a distinct “between the brands” expression that comes across through their tailored curation of retailers, a commitment to the arts, respite inspired landscaping, and an encouraging tone of voice that acts as a playful counter to their on-site wayfinding. Read more of this post

A Signature Experience | The Candle Lab

Each FRCH studio consists of a combination of architects, interior designers, graphic designers, resource specialists, strategists, and project managers. We all work together to deliver ownable on-brand moments for our clients and their guests each and every day. But how do we align and unite our disciplines across studios to create an opportunity for new dialogue and encourage sparking anew to keep our creative juices flowing? Read more of this post

The Blending of Retail: RH Chicago

The retail, hospitality and restaurant industries are blending, now more than ever, and there’s no better example than the 3 Arts Club Cafe and the Restoration Hardware flagship in Chicago’s Gold Coast neighborhood. The high-end furniture brand transformed an early-20th-century landmark into a one-of-kind destination – part art gallery, part restaurant – the 70,000 SF space certainly offers more than just retail. Read more of this post