Leaders of The New School | Platform LA

IMG_3055While in Los Angeles a couple weeks ago I soaked in a little more than sunny skies and heavy traffic. I spied Platform LA, an eye-catching retail concept situated in the often skipped over, but up-and-coming, Culver City. At first, the shopping district appears to take the form of a familiar outdoor mall but quickly revealed a refreshing twist – one-off retailers, restaurants, and art galleries for a destination-worthy, shopping experience. Platform LA serves up a branded shopping experience with a distinct “between the brands” expression that comes across through their tailored curation of retailers, a commitment to the arts, respite inspired landscaping, and an encouraging tone of voice that acts as a playful counter to their on-site wayfinding. Read more of this post

The Blending of Retail: RH Chicago

The retail, hospitality and restaurant industries are blending, now more than ever, and there’s no better example than the 3 Arts Club Cafe and the Restoration Hardware flagship in Chicago’s Gold Coast neighborhood. The high-end furniture brand transformed an early-20th-century landmark into a one-of-kind destination – part art gallery, part restaurant – the 70,000 SF space certainly offers more than just retail. Read more of this post

EuroShop 2017: London’s Artful Store Environments

london_retail

Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings.  A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference and nearby travel all week!

These eye catching London retail spaces are not just store environments, but art forms that intrigue. Rather than quiet, neutral backdrops for the product, these spaces take the opposite approach; they successfully surprise and delight with bold materiality and captivating displays. The result is a memorable store environment that is exciting to visit and, in turn, generates customers who become loyal brand advocates. Read more of this post

EuroShop 2017: Bogner

Bogner, Cologne, Germany

Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings.  A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference and nearby travel all week!

We see the trend of bringing the outdoors “in” for retail, and Bogner in Cologne is a great example of the use of natural resources to create great impact on the store experience. Whether it is for displaying the merchandise or functional users, the added aesthetic to the store is a natural fit. Read more of this post

Fast Company NY: How to Strengthen Your Customer Experience

Fast Company, Innovation Festival, NYC, FRCH Creative Fuel

Fast Company’s 2nd annual Innovation Festival brought together an amazing line-up of innovative thinkers-and-doers from across a wide spectrum of industries. Of particular interest was a session with Danny Meyer of the Union Square Hospitality Group (USHG) and Neil Blumenthal of Warby Parker, to discuss the impact of technology on customer experience, both in retail and restaurants. Along with creating a stimulating discussion on the topic of technology, the conversation also highlighted the growing importance of a “hospitality” mindset far beyond the world of restaurants and hotels. Read more of this post

Bonjour de Montréal

Montreal, IRDC, Creative Fuel

Every year the International Retail Design Conference (IRDC) selects a city that is a leading curator of retail trends. This year’s host was Montréal – a city that celebrates its history while exuding a contemporary flair, edgy style and a thriving cosmopolitan energy. Combined with a plethora of retail stores, an expansive range of dining options and diverse neighborhoods to explore, this year’s host city was the total package.  Read more of this post

Samsung’s “Non-store”

Samsung Flagship NYC, FRCH Creative FuelSamsung’s new “non-store” store experience recently opened in NYC as an experiential brand space that allows users to see and explore the latest products and innovations from the Korean brand. Guests are greeted by a Samsung host, available to answer any questions or point them in the right direction. The first level is all about the brand experience. From the huge video screen/amphitheater, to the glass DJ booth and VR pods, it sets up a very emotional and exciting experience from start to finish. Read more of this post