“Experience” NYC Retail

November 16, 2017 by

I had the (rare) fortune last week of having a few moments to check out some of the latest retail concepts in New York. And knowing in the back of my mind that “experience” might be the most overused word in retail in 2017, I went in expecting to “experience something” and let’s just say NYC retail didn’t let me down. Whether it be interactive, personalized or just over the top grandeur in flagship scale, there was plenty to check out and really dive deep into some of the brand stories. Some of my favorites included: Read more of this post

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Leaders of The New School | Platform LA

October 11, 2017 by

IMG_3055While in Los Angeles a couple weeks ago I soaked in a little more than sunny skies and heavy traffic. I spied Platform LA, an eye-catching retail concept situated in the often skipped over, but up-and-coming, Culver City. At first, the shopping district appears to take the form of a familiar outdoor mall but quickly revealed a refreshing twist – one-off retailers, restaurants, and art galleries for a destination-worthy, shopping experience. Platform LA serves up a branded shopping experience with a distinct “between the brands” expression that comes across through their tailored curation of retailers, a commitment to the arts, respite inspired landscaping, and an encouraging tone of voice that acts as a playful counter to their on-site wayfinding. Read more of this post

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The Blending of Retail: RH Chicago

August 15, 2017 by

The retail, hospitality and restaurant industries are blending, now more than ever, and there’s no better example than the 3 Arts Club Cafe and the Restoration Hardware flagship in Chicago’s Gold Coast neighborhood. The high-end furniture brand transformed an early-20th-century landmark into a one-of-kind destination – part art gallery, part restaurant – the 70,000 SF space certainly offers more than just retail. Read more of this post

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Samsung’s “Non-store”

June 2, 2016 by

Samsung Flagship NYC, FRCH Creative FuelSamsung’s new “non-store” store experience recently opened in NYC as an experiential brand space that allows users to see and explore the latest products and innovations from the Korean brand. Guests are greeted by a Samsung host, available to answer any questions or point them in the right direction. The first level is all about the brand experience. From the huge video screen/amphitheater, to the glass DJ booth and VR pods, it sets up a very emotional and exciting experience from start to finish. Read more of this post

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A History Of Collaboration

April 22, 2016 by

BrandCollaboration_CreativeFuel_FRCHDesignWorldwide

It seems like just yesterday I scrounged up enough money (probably better spent toward college textbooks…) to purchase a cherry-printed Luella Bartley wristlet from Target as part of their first – and much anticipated – GO International program. Officially launching in 2006, on the heels of the success of Issac Mizrahi for Target, the campaign featured a different high-end designer each season that would create an exclusive, limited-time and obviously lower-priced, collection for Target. Read more of this post

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NRF Big Show Recap

January 21, 2016 by

NRF, Retail's Big Show 2016

Retail is booming, but it’s a whole new ball game. At this year’s NRF Big Show nearly 36,000 professionals from over 80 countries converged in New York to learn about and discuss the hot topics driving the next waves of retail revolution. New technologies were demonstrated, new brands were introduced, and familiar players shared new thinking and new approaches to their business amidst the most rapidly changing marketplace in history.  Read more of this post

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Sights and Sounds from NRF (Day One)

January 18, 2016 by

Sights and Sounds from NRF (Day One)

Every year the National Retail Federation (NRF) hosts their annual convention and expo, nicknamed “Retail’s BIG Show“. Today, Retail’s BIG Show is NRF’s flagship industry event held annually in New York City. The four day event offers unparalleled education, networking, and an enormous EXPO Hall full of technologies and solutions. Over the next four days we will be sharing the sights and sounds from this year’s event! Read more of this post

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