Samsung’s “Non-store”

June 2, 2016 by

Samsung Flagship NYC, FRCH Creative FuelSamsung’s new “non-store” store experience recently opened in NYC as an experiential brand space that allows users to see and explore the latest products and innovations from the Korean brand. Guests are greeted by a Samsung host, available to answer any questions or point them in the right direction. The first level is all about the brand experience. From the huge video screen/amphitheater, to the glass DJ booth and VR pods, it sets up a very emotional and exciting experience from start to finish. Read more of this post

Filed under Design, Display, Travel, Work Tagged with , , , , , , , , , , , ,

A History Of Collaboration

April 22, 2016 by

BrandCollaboration_CreativeFuel_FRCHDesignWorldwide

It seems like just yesterday I scrounged up enough money (probably better spent toward college textbooks…) to purchase a cherry-printed Luella Bartley wristlet from Target as part of their first – and much anticipated – GO International program. Officially launching in 2006, on the heels of the success of Issac Mizrahi for Target, the campaign featured a different high-end designer each season that would create an exclusive, limited-time and obviously lower-priced, collection for Target. Read more of this post

Filed under Brand Strategy, Design, Things That Get Me Through the Day, Work Tagged with , , , , , , , , ,

NRF Big Show Recap

January 21, 2016 by

NRF, Retail's Big Show 2016

Retail is booming, but it’s a whole new ball game. At this year’s NRF Big Show nearly 36,000 professionals from over 80 countries converged in New York to learn about and discuss the hot topics driving the next waves of retail revolution. New technologies were demonstrated, new brands were introduced, and familiar players shared new thinking and new approaches to their business amidst the most rapidly changing marketplace in history.  Read more of this post

Filed under Brand Strategy, Design, Travel, Work Tagged with , , , , , , , , , ,

Sights and Sounds from NRF (Day One)

January 18, 2016 by

Sights and Sounds from NRF (Day One)

Every year the National Retail Federation (NRF) hosts their annual convention and expo, nicknamed “Retail’s BIG Show“. Today, Retail’s BIG Show is NRF’s flagship industry event held annually in New York City. The four day event offers unparalleled education, networking, and an enormous EXPO Hall full of technologies and solutions. Over the next four days we will be sharing the sights and sounds from this year’s event! Read more of this post

Filed under Brand Strategy, Design, Display, Travel, Work Tagged with , , , , , , , , ,

FRCH at National Retail Federation’s 2012 BIG Show

January 23, 2012 by

It was a busy few days for the FRCH team at the 101st NRF Annual Convention and Expo, held January 15 through 18 in New York. This year there were an estimated 24,000 attendees.

Read more of this post

Filed under Design, Display, Work Tagged with , , , ,