Fast Food Goes Organic

Amys Drive Thru, FRCH Creative Fuel

While attending a wedding this past weekend in Santa Rosa, California, I did a double take when I drove by a drive-thru restaurant with grass growing from the roof and a water tower in the lawn. I quickly recognized the Amy’s logo – not because of my familiarity with the restaurant, but from the numerous Amy’s products (from soups to frozen pizza) I’ve consumed over the years. Read more of this post

Sweet LA

Duffs Cake Mix, Los Angeles

For every “fresh”, “vegan” and “farm to table” concept in Los Angeles, you will find a cupcake shop, cookie stand, or gourmet bakery to match it (… of course with a Soul Cycle in between). While each one is typically executed in trendy interior design cues, contemporary branding and graphic design, and usually a gesture of visual merchandising – more often than not, the “experience” leaves a lot to be desired. That said, upon a recent trip to LA I stumbled upon two unique “sweet concepts” that allow the experience to transcend the sweet treats themselves (albeit very good in their own right).  Read more of this post

Urbanspace NYC

UrbanSpace, NYC, FRCH Creative Fuel

A stone’s throw away from Grand Central Terminal, Urbanspace Vanderbilt brings over 20 artisanal and chef-driven food concepts to the heart of Midtown Manhattan. As a year-round culinary destination, Urbanspace NYC has quickly become one of New York’s most buzzed about food halls, featuring an unbeatable selection of rotating concepts inside a truly iconic New York space. Read more of this post

Signs of San Fran

SF-Typography-9

San Francisco is rich in many things: food, culture, music and art to name a few. There is also a very rich sense of authenticity in the city on the bay observed through signage and typography in this photographic journey. Read more of this post

The Home of The Burger Family Gets A Makeover

When FRCH landed the tasty design gig to partner with A&W Canada, I was tickled with excitement at the opportunity to combine two of my more overt passions: delicious burgers and environmental design! Read more of this post

windy city food tour…

Food & Beverage KioskChicago, one of America’s classic cities, has it all – from retail to incredible Architecture to most importantly RESTAURANTS… it is really a design paradise – even when the wind chill is -10 degrees.

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In the Limelight

Limelight Marketplace opened in early May 2010 on the corner of 20th Street at 6th Avenue in New York. Labeled as New York’s “Festival of Shops”, the space is a celebration of old and new. Built in 1844, the building is a deconsecrated Gothic Revival brownstone, the former Episcopal Church of the Holy Communion.

The three floors  of coffee shops, stores, and restaurants include MariBelle Chocolates, Grimaldi’s Pizzeria, Caswell-Massey, Brocade Home, Havaianas, and Hunter Boots.

With it’s soaring arches, grand windows, and revived spirit, you have to love and respect this adaptive reuse and preservation of history!