Park Avenue Seasonality

A few weeks ago, I was staring out the window of a NYC Taxi trying not to wince as we almost got flattened by a truck, and a bright yellow awning emblazoned with the word “summer” in bold, capitalized letters grabbed my attention. I caught a glimpse through the window as we whizzed by and had a vague impression of an interior dripping with vibrant plants, but before I could get a really good look we were off again.  Read more of this post

“The Big Chicken” Takes Flight

KFC_THEBIGCHICKEN_RIBBONCUTTING

Kentucky Fried Chicken has been one of our clients for more than 10 years. We have worked on projects and brand initiatives large and small, but no single project has the scale and literal visibility as the “The Big Chicken” – which boasts an iconic 56-foot-tall chicken sculpture as its main architectural expression. Situated in the heart of Marietta, Georgia, this roadside beacon has been a landmark since construction started in 1956 and a flagship KFC destination since 1966. Still used as a guide to help direct pilots, The Big Chicken has captivated locals and passersby on their way to and from family vacations – forever etched in the hearts and minds of any and all that stop in for a bucket of chicken.
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Dishoom, From Bombay With Love

Dishoom Bombay Cafe, London

When our team made it to our hotel in London we were all a little bit tired and a lotta bit hungry. Our research before leaving the states led us to a restaurant that was new to the Shoreditch area, where we were staying, but an established name in London. Dishoom Bombay Café is an Indian food restaurant that internet bloggers, fellow FRCH-ers and locals all recommended. Dishoom does not accept reservations for small groups like ours, but stays open fairly late to accommodate all that decide to wait.  Read more of this post

Fast Food Goes Organic

Amys Drive Thru, FRCH Creative Fuel

While attending a wedding this past weekend in Santa Rosa, California, I did a double take when I drove by a drive-thru restaurant with grass growing from the roof and a water tower in the lawn. I quickly recognized the Amy’s logo – not because of my familiarity with the restaurant, but from the numerous Amy’s products (from soups to frozen pizza) I’ve consumed over the years. Read more of this post

Sweet LA

Duffs Cake Mix, Los Angeles

For every “fresh”, “vegan” and “farm to table” concept in Los Angeles, you will find a cupcake shop, cookie stand, or gourmet bakery to match it (… of course with a Soul Cycle in between). While each one is typically executed in trendy interior design cues, contemporary branding and graphic design, and usually a gesture of visual merchandising – more often than not, the “experience” leaves a lot to be desired. That said, upon a recent trip to LA I stumbled upon two unique “sweet concepts” that allow the experience to transcend the sweet treats themselves (albeit very good in their own right).  Read more of this post

Urbanspace NYC

UrbanSpace, NYC, FRCH Creative Fuel

A stone’s throw away from Grand Central Terminal, Urbanspace Vanderbilt brings over 20 artisanal and chef-driven food concepts to the heart of Midtown Manhattan. As a year-round culinary destination, Urbanspace NYC has quickly become one of New York’s most buzzed about food halls, featuring an unbeatable selection of rotating concepts inside a truly iconic New York space. Read more of this post

Exploring Atlanta’s Ponce City Market

ponce_city_market

Located in the historic Old Fourth Ward on the east side of Atlanta, Georgia – the Ponce City Market is a mixed-use development years in the making. The 2,100,000 SF building (the building’s lot covers over 16 acres), one of the largest by volume in the Southeast United States, was used by Sears, Roebuck and Co. from 1926-1987. Read more of this post