On Tour with The Green Room, baked by Subway®


Welcome to The Green Room, Baked by Subway®

Hot on the heels of developing the Subway® Fresh Forward global restaurant concept, FRCH was approached to conceptualize a traveling pop-up activation to hit the road for a series of Summer music festivals across the country. Building off the momentum of Subway’s new restaurant image and visual identity, we looked for opportunities to amplify and distill the brand’s expression for the music festival masses. We worked closely with the brand team on programming the pop-up experience and collaborated with IMG Live to maintain the design intent all the way through execution.

So how did we create an experience that is authentic to the brand and delivers something that’s memorable and of value to the festival audience? Read more of this post

Beyond the Earbuds | May 2017


New month. New people. New cuts. Let’s go.
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Beyond The Earbuds | April 2017


What’s up gang! What’s it been like 2 years since the last installment? For shame! After a sizeable group of FRCHers reached out for the Annual Breakfast playlist, I decided to BEE more productive and get this thing rolling again. It will now move to a monthly installment, and each monthly playlist will be available on Spotify! Alrighty then, let’s see what clutch tunage your coworkers hand picked for the month of April!

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Beyond the Earbuds | Annual Breakfast

FRCH Annual Breakfast 2017, Record Jacket

Each year, on the last Tuesday of January, FRCH hosts our Annual Breakfast. Our version of the State of the Union address, we take the opportunity to recap our successes of the past year and share our focus for the coming year. The format consists of quick presentations from each studio and discipline, highlighting key projects and goals accomplished. Several years ago we implemented music into the program … but not just background music … the ability for each speaker to select their personalized ‘walk-up’ music. Since then, the song selections have become a key tradition, with speakers agonizing over the perfect pick. This year, after many internal requests, we wanted to share our 2017 Annual Breakfast playlist with you! Read more of this post

24-Hour Pop-Up Design Challenge

Pop-Up Challenge, FrameShop, OTRIn light of our new internal brand launch, FRCH has challenged our team to a 24-Hour Design Pop-Up Challenge. What exactly is a 24-Hour Pop-Up Design Challenge you ask?? We’ve divided the entire company into 8 cross-disciplinary teams (blending designers with architects and architects with human resources…) to collaboratively create a pop-up concept within 24 hours.
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Beyond the Earbuds | 5 Deep Cuts from 1 FRCHer

good news!
Good news everyone! I’ve emerged from underneath my pile of expense reports and Construction Documents with a handful of cuts for your listening pleasure. I wasn’t able to curate a list from random employees, so you’ll have to put up with my musical taste this week. Enjoy?
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Beyond The Earbuds | 5 Songs from 5 FRCHers



TGIF! Remember? Erkel? Step By Step? Cody? Never mind… here’s your Friday boost of aural caffeine!

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