FRCH 50 | Amy Rink

FRCH 50 | Amy Rink

What is FRCH 50?  Simply put, a company is only as good as its people. Which is why it’s safe to say we’re a pretty remarkable company. Our passion for our work and creativity is echoed in how we celebrate – unexpected, dramatic, but always fun! We’ve transformed our back lot into a farmyard (complete with animals), created a music festival pop-up in OTR, and hosted a karaoke happy hour in our lobby (it was for a good cause). We have employees that have met their spouses, raised their children and started a lifelong career here. Our mantra ‘See Something New’ is embedded in our culture – we don’t always get along, but we challenge each other with differing perspectives and celebrate originality.

Which is why, as we turn 50 this year, it only seems appropriate to celebrate our people. The people who have not only made their mark on FRCH, but those who have been transformed by FRCH in the process. Happy Anniversary FRCH!  Read more of this post

Retail Revolution Or Fashionable Flop?

With the debut of NBC’s new primetime show Fashion Star airing tomorrow night (Tuesday March 13th, 9:30EST), I can’t help but wonder whether this will become a pivotal new phenomenon for retail or a very fashionable flop. The concept (if you haven’t seen one of the many ads NBC has been running) is a reality competition series which will search for the next big brand in fashion. Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue. The fate of the designers will rest in the hands of a featured buyer from each retailer – Caprice Willard for Macy’s, Nicole Christie for H&M and Terron Schaefer for Saks Fifth Avenue. The worlds of fashion, retail and entertainment have long been intertwined, but what’s unique about this show is that it marks the first time fashions seen on the runway will appear in stores the very next day. A very interesting concept and one that I personally believe could leverage the power of reality TV to drive consumers into retail stores. Read more of this post

Sunshine and Ferris Wheels

4 days. 6 team members. & sunny california… the perfect start for a survey trip. Read more of this post