Fast Company NY: How to Strengthen Your Customer Experience

Fast Company, Innovation Festival, NYC, FRCH Creative Fuel

Fast Company’s 2nd annual Innovation Festival brought together an amazing line-up of innovative thinkers-and-doers from across a wide spectrum of industries. Of particular interest was a session with Danny Meyer of the Union Square Hospitality Group (USHG) and Neil Blumenthal of Warby Parker, to discuss the impact of technology on customer experience, both in retail and restaurants. Along with creating a stimulating discussion on the topic of technology, the conversation also highlighted the growing importance of a “hospitality” mindset far beyond the world of restaurants and hotels. Read more of this post

Making a Nightstand Mock-up for Hilton

16_05-17_TRU_Bedroom

As Tru by Hilton continues to evolve, questions come up from time to time regarding functionality.  The table circled in the rendering above fits the style of Tru, but is it large enough to function as a nightstand?  A detailed mock-up was needed to answer that question.  Remember, hundreds of these nightstands will be made, so we need to get it right the first time.  Here’s the build process. Read more of this post

Some Of Our Favorite Things … From HD Expo

HD Expo, Las Vegas Earlier this month a group of lucky FRCH-ers took to the floors of The Mandalay Bay Convention Center in Las Vegas, to attend this year’s Hospitality Design Expo (HD Expo) conference. This three day show offers a glimpse into the most innovative products and services in the hospitality industry. Read more of this post

The Ripple Effect

On Saturday, March 31st FRCH Design Worldwide along with UC Surgeons, hosted “THE RIPPLE EFFECT” a benefit for Bethany House Services at the Corbett Opera Center in Music Hall here in Cincinnati.  Bethany House provides Housing, Education and Assistance to Homeless and Disadvantaged Women and Children.  Click here for a video of the event.

Read more of this post

Meet FRCH: An Interview With Tom Horwitz

Tom Horwitz, the head of FRCH’s Hospitality Studio, is also known for his comedic presentations, attention to detail, and love of spreadsheets. I had a chance to ask him a couple of questions about his career and he had several smart and witty things to say: Read more of this post

Ultra Local and Hyper Familiar

Out on the edge of the Hamptons, there are a couple of small hotels that may be a vision for the future of hospitality.

Read more of this post

Hotel Stays Should Be Fun!

So what makes a hotel stay fun?

There are a lot of ways for a hotel to make your experience memorable.  Sometimes, when we don’t take ourselves too seriously, we can elevate an experience and create something worth talking about.  The Wildwood Inn  is pretty overt (and part of my past life long before FRCH) – and may not be to everyone’s taste.  However, fun can be accomplished in a variety of ways. Read more of this post