Adding People to a Rendering

Adding People to Renderings, Creative FuelWhy add people?  On a practical note, they add a sense of scale.  On an emotional level, they allow the client to see the space being used and it gives the project life and interest.   Read more of this post

Whole Foods Market Dayton Grand Opening

Whole Foods Market Dayton, FRCH Design, Creative FuelWednesday, our team took a quick road trip to the grand opening of the first Dayton-area Whole Foods Market. The new 45,000-square-foot store at Oak Creek Marketplace features local products (many made within 100 miles of the store), such as a new flavor of Jeni’s Ice Cream, and a collaboration beer with MadTree Brewing from Cincinnati offered at the in-store pub. Whole Foods Market goes beyond the typical grocery store experience with a coffee bar and growler fill station, fresh soup, salad and sandwich bars, and open service department layouts that bring the product closer to the customer, encouraging an interactive experience with both product and store employees. Read more of this post

Birchbox

Birchbox

I just signed up for Birchbox and I absolutely love it. I really enjoy receiving good mail, especially now that my magazine subscriptions are delivered digitally. The box is very well designed – everything is branded and the little details make the curated package feel like it really was especially prepared for me. All the products within it are very well designed too, making this a perfect package for a graphic designer to receive! Read more of this post

Inside Chanel

Inside Chanel

Last month, the FRCH Creative Culture Committee hosted a black and white event, inspired by the mini film series, “Inside Chanel.” the event aimed to inspire us as a creative culture and to start a conversation about a notable designer and the history behind her iconic brand. Read more of this post

Partners & Spade

Located in NoHo in NYC, Partners & Spade is a creative studio producing films, books, apparel, and products and well as marketing, branding and retail design. Andy Spade and Anthony Sperduti established the studio in 2008, and since have worked with brands ranging from Absolut Vodka to J. Crew to K-Swiss.

Be sure to check out their blog, not only is it a brilliant collection of inspiration, but there is a filter tool that allows you to sort posts by chroma.

Partners & Spade store design (with Rogers Marvel Architects)

J. Crew Liquor Store, mens store design

K-Swiss limited edition product collaboration

Stylish Stina

Stina Persson is an illustrator based in Stockholm, Sweden. Combining digital and traditional techniques, Stina’s work mixes raw with glamour for a vibrant, luminous effect. Her portfolio is impressive, working with major retail and publishing brands from Macy’s to Nylon, and recently with Levis.

Patterned Tunic, watercolour (left) Picture of Lily, cut paper (right)

Stina was asked by Levis to create a series of illustrations for their new Curve ID line

Perfectly Flawed is on display at gallery hanahou through October 1. If you are in NY, be sure to stop by!