“The Big Chicken” Takes Flight

KFC_THEBIGCHICKEN_RIBBONCUTTING

Kentucky Fried Chicken has been one of our clients for more than 10 years. We have worked on projects and brand initiatives large and small, but no single project has the scale and literal visibility as the “The Big Chicken” – which boasts an iconic 56-foot-tall chicken sculpture as its main architectural expression. Situated in the heart of Marietta, Georgia, this roadside beacon has been a landmark since construction started in 1956 and a flagship KFC destination since 1966. Still used as a guide to help direct pilots, The Big Chicken has captivated locals and passersby on their way to and from family vacations – forever etched in the hearts and minds of any and all that stop in for a bucket of chicken.
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Dishoom, From Bombay With Love

Dishoom Bombay Cafe, London

When our team made it to our hotel in London we were all a little bit tired and a lotta bit hungry. Our research before leaving the states led us to a restaurant that was new to the Shoreditch area, where we were staying, but an established name in London. Dishoom Bombay Café is an Indian food restaurant that internet bloggers, fellow FRCH-ers and locals all recommended. Dishoom does not accept reservations for small groups like ours, but stays open fairly late to accommodate all that decide to wait.  Read more of this post

March of Robots

March of Robots - Elliot LucasEvery March artists and illustrators around the country participate in a drawing challenge called March of Robots. The challenge is simple, design and draw one robot for each day of the month and then post it to social media. Drawing a robot each morning was a great way to kick start my creative energy and to work on my illustration and inking technique. Over the course of the 31 days I strived to make each design unique and looked to a variety of references for inspiration. Below is the complete collection of robots from the month long challenge. For more details check out @elliotlucasart on Instagram.
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EuroShop 2017: Unconventional Textures

2017 EuroShop, Textures

Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings.  A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference all week!

The EuroShop Retail Design Conference offers products and services for all things retail, but unlike the typical conference, vendors here go above and beyond when creating their exhibit space. One design trend I’ve noticed popping up on the expo floor this year is all about textures. Vendors are using everyday items in new and innovative ways to create impactful, textural experiences. Read more of this post

Welcome to Main & Vine

01-Exterior-Facade

Earlier this month, Kroger opened their doors to Main & Vine – a brand new 27,000 SF, fresh‐format supermarket prototype in Gig Harbor, Washington. With the widely noted successes of recent ventures like their Roundy’s purchase and the billion-dollar-plus status of their Simple Truth brand, this new brand launch comes with much excitement and anticipation. FRCH partnered with the country’s largest supermarket chain step-by-step from concept to completion to bring the new natural grocery brand to life. Read more of this post

Adding People to a Rendering

Adding People to Renderings, Creative FuelWhy add people?  On a practical note, they add a sense of scale.  On an emotional level, they allow the client to see the space being used and it gives the project life and interest.   Read more of this post

Whole Foods Market Dayton Grand Opening

Whole Foods Market Dayton, FRCH Design, Creative FuelWednesday, our team took a quick road trip to the grand opening of the first Dayton-area Whole Foods Market. The new 45,000-square-foot store at Oak Creek Marketplace features local products (many made within 100 miles of the store), such as a new flavor of Jeni’s Ice Cream, and a collaboration beer with MadTree Brewing from Cincinnati offered at the in-store pub. Whole Foods Market goes beyond the typical grocery store experience with a coffee bar and growler fill station, fresh soup, salad and sandwich bars, and open service department layouts that bring the product closer to the customer, encouraging an interactive experience with both product and store employees. Read more of this post