“The Big Chicken” Takes Flight


Kentucky Fried Chicken has been one of our clients for more than 10 years. We have worked on projects and brand initiatives large and small, but no single project has the scale and literal visibility as the “The Big Chicken” – which boasts an iconic 56-foot-tall chicken sculpture as its main architectural expression. Situated in the heart of Marietta, Georgia, this roadside beacon has been a landmark since construction started in 1956 and a flagship KFC destination since 1966. Still used as a guide to help direct pilots, The Big Chicken has captivated locals and passersby on their way to and from family vacations – forever etched in the hearts and minds of any and all that stop in for a bucket of chicken.
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Welcome to Main & Vine


Earlier this month, Kroger opened their doors to Main & Vine – a brand new 27,000 SF, fresh‐format supermarket prototype in Gig Harbor, Washington. With the widely noted successes of recent ventures like their Roundy’s purchase and the billion-dollar-plus status of their Simple Truth brand, this new brand launch comes with much excitement and anticipation. FRCH partnered with the country’s largest supermarket chain step-by-step from concept to completion to bring the new natural grocery brand to life. Read more of this post

Whole Foods Market Dayton Grand Opening

Whole Foods Market Dayton, FRCH Design, Creative FuelWednesday, our team took a quick road trip to the grand opening of the first Dayton-area Whole Foods Market. The new 45,000-square-foot store at Oak Creek Marketplace features local products (many made within 100 miles of the store), such as a new flavor of Jeni’s Ice Cream, and a collaboration beer with MadTree Brewing from Cincinnati offered at the in-store pub. Whole Foods Market goes beyond the typical grocery store experience with a coffee bar and growler fill station, fresh soup, salad and sandwich bars, and open service department layouts that bring the product closer to the customer, encouraging an interactive experience with both product and store employees. Read more of this post

Field & Stream Opens in our Backyard

It Begins, Field & Stream

The greatly anticipated opening of the new Field & Stream store in Crescent Springs, KY is finally upon us. With this being only the second store of its kind, tri-state residents were anxious to check out this new store prototype geared towards the ultimate outdoors-man.  Read more of this post

Field & Stream Field Trip


Last week Field and Stream, the latest and greatest outdoor store, had their GRAND opening! A team of about ten, including graphic and interior designers, and architects drove up to Cranberry, PA to check out the new store and celebrate the big moment at the soft opening. It was a great opportunity for everyone to see all the hard work come to life and to be a part of something new.

It didn’t take long for the excitement to build around the store. With news crews and Willie Robertson from Duck Dynasty making an appearance on opening day, Field and Stream became pretty popular pretty quickly… including a wedding inside the store! Take a peak of the space that FRCH designed that not only includes some beautiful architecture and graphics, but an extensive amount of taxidermy and a whole new perspective of the outdoor world! Read more of this post

Liverpool Interlomas: Grand Opening

On November 10, 2011, Jim Tippmann, Young Rok Park and myself had the great opportunity to be part of the Liverpool Interlomas Grand Opening Celebration in Mexico City. We have had the privilege of partnering with Liverpool for nearly a decade, but this was the first time we were able to attend the opening of one of the Liverpool stores for which we designed the interiors. Read more of this post