Welcome to Main & Vine

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Earlier this month, Kroger opened their doors to Main & Vine – a brand new 27,000 SF, fresh‐format supermarket prototype in Gig Harbor, Washington. With the widely noted successes of recent ventures like their Roundy’s purchase and the billion-dollar-plus status of their Simple Truth brand, this new brand launch comes with much excitement and anticipation. FRCH partnered with the country’s largest supermarket chain step-by-step from concept to completion to bring the new natural grocery brand to life. Read more of this post

Great Boots AND Brand Personality… WHAT?!?

In my never-ending quest for great (and travel appropriate) boots and only having disappointing retail experiences trying to find them, I finally had to turn to online sources – and frankly, I will never go back! Piperlime.com has won me over!  While I knew I would love the boots – I had no idea the Brand experience would be so delightful. Read more of this post