On Tour with The Green Room, baked by Subway®

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Welcome to The Green Room, Baked by Subway®

Hot on the heels of developing the Subway® Fresh Forward global restaurant concept, FRCH was approached to conceptualize a traveling pop-up activation to hit the road for a series of Summer music festivals across the country. Building off the momentum of Subway’s new restaurant image and visual identity, we looked for opportunities to amplify and distill the brand’s expression for the music festival masses. We worked closely with the brand team on programming the pop-up experience and collaborated with IMG Live to maintain the design intent all the way through execution.

So how did we create an experience that is authentic to the brand and delivers something that’s memorable and of value to the festival audience? Read more of this post

“The Big Chicken” Takes Flight

KFC_THEBIGCHICKEN_RIBBONCUTTING

Kentucky Fried Chicken has been one of our clients for more than 10 years. We have worked on projects and brand initiatives large and small, but no single project has the scale and literal visibility as the “The Big Chicken” – which boasts an iconic 56-foot-tall chicken sculpture as its main architectural expression. Situated in the heart of Marietta, Georgia, this roadside beacon has been a landmark since construction started in 1956 and a flagship KFC destination since 1966. Still used as a guide to help direct pilots, The Big Chicken has captivated locals and passersby on their way to and from family vacations – forever etched in the hearts and minds of any and all that stop in for a bucket of chicken.
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Dishoom, From Bombay With Love

Dishoom Bombay Cafe, London

When our team made it to our hotel in London we were all a little bit tired and a lotta bit hungry. Our research before leaving the states led us to a restaurant that was new to the Shoreditch area, where we were staying, but an established name in London. Dishoom Bombay Café is an Indian food restaurant that internet bloggers, fellow FRCH-ers and locals all recommended. Dishoom does not accept reservations for small groups like ours, but stays open fairly late to accommodate all that decide to wait.  Read more of this post

EuroShop 2017: The Borough Market

The Borough Market, London

Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings.  A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference and nearby travel all week!

The Borough Market has existed in one form or another for nearly 1,000 years and if you’ve ever visited this London institution, you understand it’s centuries-old appeal.  Read more of this post

Fast Food Goes Organic

Amys Drive Thru, FRCH Creative Fuel

While attending a wedding this past weekend in Santa Rosa, California, I did a double take when I drove by a drive-thru restaurant with grass growing from the roof and a water tower in the lawn. I quickly recognized the Amy’s logo – not because of my familiarity with the restaurant, but from the numerous Amy’s products (from soups to frozen pizza) I’ve consumed over the years. Read more of this post

Urbanspace NYC

UrbanSpace, NYC, FRCH Creative Fuel

A stone’s throw away from Grand Central Terminal, Urbanspace Vanderbilt brings over 20 artisanal and chef-driven food concepts to the heart of Midtown Manhattan. As a year-round culinary destination, Urbanspace NYC has quickly become one of New York’s most buzzed about food halls, featuring an unbeatable selection of rotating concepts inside a truly iconic New York space. Read more of this post

Pass Your Plate

FRCH | Pass Your Plate

“The most indispensable ingredient of all good home cooking: love for those you are cooking for.” – Sophia Loren

We firmly agree with Ms. Loren so for our holiday “card” this year our team decided to gather our favorite recipes from around the firm and share the stories behind the food (along with some pretty mouthwatering recipes…).

Every family has a story to tell, welcome to ours … so pass your plate and allow us to share our joy, memories and waistline with you this holiday season.  Read more of this post