EuroShop 2017: The Borough Market

The Borough Market, London

Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings.  A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference and nearby travel all week!

The Borough Market has existed in one form or another for nearly 1,000 years and if you’ve ever visited this London institution, you understand it’s centuries-old appeal.  Read more of this post

Fast Food Goes Organic

Amys Drive Thru, FRCH Creative Fuel

While attending a wedding this past weekend in Santa Rosa, California, I did a double take when I drove by a drive-thru restaurant with grass growing from the roof and a water tower in the lawn. I quickly recognized the Amy’s logo – not because of my familiarity with the restaurant, but from the numerous Amy’s products (from soups to frozen pizza) I’ve consumed over the years. Read more of this post

Urbanspace NYC

UrbanSpace, NYC, FRCH Creative Fuel

A stone’s throw away from Grand Central Terminal, Urbanspace Vanderbilt brings over 20 artisanal and chef-driven food concepts to the heart of Midtown Manhattan. As a year-round culinary destination, Urbanspace NYC has quickly become one of New York’s most buzzed about food halls, featuring an unbeatable selection of rotating concepts inside a truly iconic New York space. Read more of this post

Pass Your Plate

FRCH | Pass Your Plate

“The most indispensable ingredient of all good home cooking: love for those you are cooking for.” – Sophia Loren

We firmly agree with Ms. Loren so for our holiday “card” this year our team decided to gather our favorite recipes from around the firm and share the stories behind the food (along with some pretty mouthwatering recipes…).

Every family has a story to tell, welcome to ours … so pass your plate and allow us to share our joy, memories and waistline with you this holiday season.  Read more of this post

2015 Summer Soiree Celebration

FRCH Summer Soiree
FRCH recently held its annual summer celebration, the 2015 Summer Soiree! It’s always nice to spend time with each other in a relaxed setting, share ideas and meet new additions to the team as well as their families. Read more of this post

Not just what’s ON the Menu…

Menus can say a lot about a Brand and contribute even more to the overall personality and dining experience. They have become much more than a vehicle for communicating the offering – they tell a bigger story about guest interaction, choice, sustainability and ever-changing fresh daily menus. Beyond that, they present their own personality – whether they are home-spun, casual, iconic, playful or loud… they create a unique experience. Here are some of my favs (menus and restaurants!)…

ABOVE:  Menus from ForkHeartKnife (left) and Take the Cake (right), both in Cincinnati (and fabulous). These speak primarily to their daily culinary creations. The kraft paper and chalkboard materials also give them an old school deli/bistro feel.

ABOVE:  Menus from Mayday (left) in Cincinnati and Yeah! Burger (right) in Atlanta, specialize in all the possible crazy combinations and fun choices for ‘Build Your Own’ dining.

ABOVE:  Menus from Andaluca Restaurant (top, left – photo courtesy of jenniferyellow/flickr) in Seattle, farmerbrown (bottom, left – photo courtesy of ja-nel-a-di/flickr) in San Fransisco, and Hidden (right – photo courtesy of amenonine/flickr) in Vancouver all use paper in innovative and playful ways for the guest to interact with. The Hidden drink menu is a game, like the ‘fortune tellers’ of elementary school, where you play to find out what you’ll be drinking that evening. The farmerbrown menu goes a step beyond and uses an industrial metal cover and magnet to hold on daily specials.

ABOVE: West Egg in Atlanta goes with the fun, loud approach matching big graphics with big flavor! That Banana Bread French Toast is genius.

Eat. Drink. Be Graphic.