The Blending of Retail: RH Chicago

The retail, hospitality and restaurant industries are blending, now more than ever, and there’s no better example than the 3 Arts Club Cafe and the Restoration Hardware flagship in Chicago’s Gold Coast neighborhood. The high-end furniture brand transformed an early-20th-century landmark into a one-of-kind destination – part art gallery, part restaurant – the 70,000 SF space certainly offers more than just retail. Read more of this post

On Tour with The Green Room, baked by Subway®

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Welcome to The Green Room, Baked by Subway®

Hot on the heels of developing the Subway® Fresh Forward global restaurant concept, FRCH was approached to conceptualize a traveling pop-up activation to hit the road for a series of Summer music festivals across the country. Building off the momentum of Subway’s new restaurant image and visual identity, we looked for opportunities to amplify and distill the brand’s expression for the music festival masses. We worked closely with the brand team on programming the pop-up experience and collaborated with IMG Live to maintain the design intent all the way through execution.

So how did we create an experience that is authentic to the brand and delivers something that’s memorable and of value to the festival audience? Read more of this post

“The Big Chicken” Takes Flight

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Kentucky Fried Chicken has been one of our clients for more than 10 years. We have worked on projects and brand initiatives large and small, but no single project has the scale and literal visibility as the “The Big Chicken” – which boasts an iconic 56-foot-tall chicken sculpture as its main architectural expression. Situated in the heart of Marietta, Georgia, this roadside beacon has been a landmark since construction started in 1956 and a flagship KFC destination since 1966. Still used as a guide to help direct pilots, The Big Chicken has captivated locals and passersby on their way to and from family vacations – forever etched in the hearts and minds of any and all that stop in for a bucket of chicken.
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Empty Bowls

Empty Bowls 2017, FRCH

This year a group of FRCH-ers got together to donate their time and talent to a local organization called Empty Bowls of Butler County.  The Empty Bowls concept started over 25 years ago in Michigan as an international project to fight hunger, personalized by artists and art organizations on a community level. People in the community contribute soup bowls that are individually painted and the finished products are then used as serving pieces for a fundraising meal of soup and bread. Contributing guests are then able to keep the empty bowls. Today Empty Bowls has grown to an innumerable number of events all over the country, benefiting numerous non-profits.

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Dishoom, From Bombay With Love

Dishoom Bombay Cafe, London

When our team made it to our hotel in London we were all a little bit tired and a lotta bit hungry. Our research before leaving the states led us to a restaurant that was new to the Shoreditch area, where we were staying, but an established name in London. Dishoom Bombay Café is an Indian food restaurant that internet bloggers, fellow FRCH-ers and locals all recommended. Dishoom does not accept reservations for small groups like ours, but stays open fairly late to accommodate all that decide to wait.  Read more of this post

March of Robots

March of Robots - Elliot LucasEvery March artists and illustrators around the country participate in a drawing challenge called March of Robots. The challenge is simple, design and draw one robot for each day of the month and then post it to social media. Drawing a robot each morning was a great way to kick start my creative energy and to work on my illustration and inking technique. Over the course of the 31 days I strived to make each design unique and looked to a variety of references for inspiration. Below is the complete collection of robots from the month long challenge. For more details check out @elliotlucasart on Instagram.
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The “Find Your Art” Results

FRCH, Artswave, Find Your Art, Chair Challenge

Two weeks ago we kicked off our #FindYourArt Chair Challenge – where volunteers from each FRCH studio put their creative minds (and hands) to work to benefit ArtsWave, by reimagining their canvas: a chair. Each studio was given $25 and only two weeks to transform their chair, which are now available for eBay bidding through this Thursday, March 23 at 4:00 pm. Please share the eBay listings below with friends and family (but note that local pickup is required).  Read more of this post