Sweet LA

Duffs Cake Mix, Los Angeles

For every “fresh”, “vegan” and “farm to table” concept in Los Angeles, you will find a cupcake shop, cookie stand, or gourmet bakery to match it (… of course with a Soul Cycle in between). While each one is typically executed in trendy interior design cues, contemporary branding and graphic design, and usually a gesture of visual merchandising – more often than not, the “experience” leaves a lot to be desired. That said, upon a recent trip to LA I stumbled upon two unique “sweet concepts” that allow the experience to transcend the sweet treats themselves (albeit very good in their own right).  Read more of this post

2015 Summer Soiree Celebration

FRCH Summer Soiree
FRCH recently held its annual summer celebration, the 2015 Summer Soiree! It’s always nice to spend time with each other in a relaxed setting, share ideas and meet new additions to the team as well as their families. Read more of this post