Architecture and Fashion Collide with United Nude Footwear

The architecturally-inspired footwear of United Nude proves that artists and designers who seek inspiration from sources outside of their disciplines can yield captivating results. UN’s shoe designs stand out through unique concepts and details that push the boundaries of footwear in terms of form, structure, and materiality. Read more of this post

Spring Greening

Now is a great time to spring clean but instead of tossing techno-waste and other items in the trash, where it ultimately ends up polluting the planet, you might consider some eco-friendly strategies provided by Earth Conscious retailers and organizations.

Read more of this post

For the Love of the Game

Some sports enthusiasts will pay a pretty penny to enjoy their favorite pastime. Check out the video courtesy of Co. Design Daily of “A Modernist’s Foosball Table”, priced at a mere $68,000. The foosball table marries the personal passion for the game with high design. Whether or not you are a fan of foosball, one must appreciate the attention to detail in this piece. Click here to see the video.

Name that Voiceover…

Advertising agencies are elevating the level of ‘Branding’ in commercials these days, with the more widely accepted practice of employing key celebrities to do their voiceovers. An art in itself, casting the right voice – and often, more importantly, the right celebrity character’s voice, adds depth to these commercials that is almost on a subconscious level. If you emotionally connect with that character, can the simple use of his or her voice connect you to that product as well? Do you listen to the message more intently when ‘Don Draper’ tells you to love Mercedes?

Or when Mad Men’s ‘Roger Sterling’ sells the ‘Lincoln lifestyle’?

Or can you accept Cisco and the ‘Human Network’ as a forward-thinking, inspired company when paired with a youthful Ellen Page and a classroom full of globally connected children?

Then again, a few fall short… despite his presidential confidence – am I supposed to believe that Martin Sheen is the choice, or voice, of the ‘Next Generation’?

The bar has been set high and Brand’s need to be all the more aware of who their customers emotionally connect with… Trust me, we’re listening.

If you were a voiceover, which Brand would you be?

Forever Fabulous

I don’t wear their clothes, but I can’t help it, I love this store! .

 The new Forever 21 flagship  store at 1540 Broadway (Times Square) opened this summer. There are four levels, and reportedly 90,000 square feet. If you start at the bottom floor, there is apparel, but the  Shoe department is the big draw. Mens and Kids are a big component of the  floor above that, complete with a treehouse display. Makeup and Jewelry are just below  the main floor, with plenty of apparel here also. The Jewelry and Accessories area houses a huge “play table” that creates a place to mix, match, and try on. The main floor  is the place to shop if you’re looking for Forever 21’s trademark merchandise….inexpensive, trendy, contemporary looks. This main floor uses the volume of space well, with large fashion graphics.

 The store is open until 2:00 a.m. on weekends, and the music is loud but not offensive (even for me!) .  This only adds to the energy and vibe that is part of this store experience. When I visited the store in August, the visual merchandising  gave a nod to the store’s New York location, predominately by parking a taxi display at the escalator well.  This store is a must-see if you’re shopping in new York.

Pur & Simple Retail Signage

Canadian furniture retailer Maison Corbeil implements stunningly simple signage elements that make the retail experience at moments feel like a day at the spa.

Utilizing internal lighting and simple typography—the integrated signage solutions are highly impactful without  overwhelming the space—and remind me of what I love about the branding of another successful furniture retailer Crate & Barrel.

All images  paprika.com

Partners & Spade

Located in NoHo in NYC, Partners & Spade is a creative studio producing films, books, apparel, and products and well as marketing, branding and retail design. Andy Spade and Anthony Sperduti established the studio in 2008, and since have worked with brands ranging from Absolut Vodka to J. Crew to K-Swiss.

Be sure to check out their blog, not only is it a brilliant collection of inspiration, but there is a filter tool that allows you to sort posts by chroma.

Partners & Spade store design (with Rogers Marvel Architects)

J. Crew Liquor Store, mens store design

K-Swiss limited edition product collaboration