Leaders of The New School | Platform LA

IMG_3055While in Los Angeles a couple weeks ago I soaked in a little more than sunny skies and heavy traffic. I spied Platform LA, an eye-catching retail concept situated in the often skipped over, but up-and-coming, Culver City. At first, the shopping district appears to take the form of a familiar outdoor mall but quickly revealed a refreshing twist – one-off retailers, restaurants, and art galleries for a destination-worthy, shopping experience. Platform LA serves up a branded shopping experience with a distinct “between the brands” expression that comes across through their tailored curation of retailers, a commitment to the arts, respite inspired landscaping, and an encouraging tone of voice that acts as a playful counter to their on-site wayfinding. Read more of this post

Fast Food Goes Organic

Amys Drive Thru, FRCH Creative Fuel

While attending a wedding this past weekend in Santa Rosa, California, I did a double take when I drove by a drive-thru restaurant with grass growing from the roof and a water tower in the lawn. I quickly recognized the Amy’s logo – not because of my familiarity with the restaurant, but from the numerous Amy’s products (from soups to frozen pizza) I’ve consumed over the years. Read more of this post

La La Land Retail

Chanel, Roberston Boulevard

On a recent business trip I had the fortunate (and rare) encounter to have a few brief minutes to walk around between meetings. My first opportunity took me between Robertson Boulevard. I have to admit it’s been a while since I have made it to this area of LA…and at first I was disheartened…Robertson Boulevard, my how you have changed! Read more of this post

California Retail: Trends and Details

On a recent journey to the west coast I saw some interesting trends in retail developments and some well thought out details. Above is Blends at The Lab in Costa Mesa where their stunning collection of limited edition sneakers is displayed “on ice” behind glass cooler doors.

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Sunshine and Ferris Wheels

4 days. 6 team members. & sunny california… the perfect start for a survey trip. Read more of this post