Everlane Opens Physical Store

Everlane, NYC, Creative Fuel

The recently opened Everlane store, in New York’s NoLita neighborhood, is another interesting chapter in the evolution of retail.  Everlane, one of the most successful and innovative, digitally native brands, has brought their unique POV to their first permanent physical retail space. Eschewing many of the “new rules of retail”, they have chosen to enter brick-and-mortar retail not with an emphasis on social media flashiness and attention-getting technology, but by focusing on the age-old fundamentals of retail. Creating a store filled with natural light, generous fitting rooms and knowledgeable staff; the store in many ways feels and functions more like a store from the past then one from “the future”.  Read more of this post