Big Data Creates Big Magic at Walt Disney World


I’ve grown up going to Walt Disney World in Orlando every few years for practically my entire life. So, I’ve seen a lot the changes and improvements they’ve made over the years. I remember when they moved from printed tickets to ticket cards and then the introduction of the FastPass system in 1999 – but my all-time favorite technology has been the MagicBand and MyMagic+ system they launched in 2013. Read more of this post

Fast Company NY: How to Strengthen Your Customer Experience

Fast Company, Innovation Festival, NYC, FRCH Creative Fuel

Fast Company’s 2nd annual Innovation Festival brought together an amazing line-up of innovative thinkers-and-doers from across a wide spectrum of industries. Of particular interest was a session with Danny Meyer of the Union Square Hospitality Group (USHG) and Neil Blumenthal of Warby Parker, to discuss the impact of technology on customer experience, both in retail and restaurants. Along with creating a stimulating discussion on the topic of technology, the conversation also highlighted the growing importance of a “hospitality” mindset far beyond the world of restaurants and hotels. Read more of this post

A History Of Collaboration

BrandCollaboration_CreativeFuel_FRCHDesignWorldwide

It seems like just yesterday I scrounged up enough money (probably better spent toward college textbooks…) to purchase a cherry-printed Luella Bartley wristlet from Target as part of their first – and much anticipated – GO International program. Officially launching in 2006, on the heels of the success of Issac Mizrahi for Target, the campaign featured a different high-end designer each season that would create an exclusive, limited-time and obviously lower-priced, collection for Target. Read more of this post

Brand Love: Marine Layer

Marine Layer, FRCH Creative Fuel

Last summer I fell in love. With a hoody. It had me at hello, or more accurately at ‘Oh, Hey’. My destination was Shinola in Chicago, a pilgrimage born of an earlier brand love affair. After resisting a major splurge on a watch from Detroit I heard the siren call of an unknown brand casually beckoning me from across Damen Avenue. Read more of this post

NRF Big Show Recap

NRF, Retail's Big Show 2016

Retail is booming, but it’s a whole new ball game. At this year’s NRF Big Show nearly 36,000 professionals from over 80 countries converged in New York to learn about and discuss the hot topics driving the next waves of retail revolution. New technologies were demonstrated, new brands were introduced, and familiar players shared new thinking and new approaches to their business amidst the most rapidly changing marketplace in history.  Read more of this post

Birchbox

Birchbox

I just signed up for Birchbox and I absolutely love it. I really enjoy receiving good mail, especially now that my magazine subscriptions are delivered digitally. The box is very well designed – everything is branded and the little details make the curated package feel like it really was especially prepared for me. All the products within it are very well designed too, making this a perfect package for a graphic designer to receive! Read more of this post

Confessions of a Millennial Shopper

millennial

Millennials are a strange beast and I’m allowed to say that because – technically – I am one. We’re the ones that ranked both Forever 21 and Target in the same top-20 brands “Love List” as Louis Vuitton and Chanel. Blasphemy! The same generation that voted in American Eagle’s Live Your Life campaign and then complained when the prettiest/skinniest contestants won. The same generation where 60% are willing to switch the brands they buy, if it means getting more benefits.  We want it all – authentic brands, on-trend messaging, social responsibility … all at a good value! Read more of this post