Fast Company NY: How to Strengthen Your Customer Experience

Fast Company, Innovation Festival, NYC, FRCH Creative Fuel

Fast Company’s 2nd annual Innovation Festival brought together an amazing line-up of innovative thinkers-and-doers from across a wide spectrum of industries. Of particular interest was a session with Danny Meyer of the Union Square Hospitality Group (USHG) and Neil Blumenthal of Warby Parker, to discuss the impact of technology on customer experience, both in retail and restaurants. Along with creating a stimulating discussion on the topic of technology, the conversation also highlighted the growing importance of a “hospitality” mindset far beyond the world of restaurants and hotels. Read more of this post

A History Of Collaboration

BrandCollaboration_CreativeFuel_FRCHDesignWorldwide

It seems like just yesterday I scrounged up enough money (probably better spent toward college textbooks…) to purchase a cherry-printed Luella Bartley wristlet from Target as part of their first – and much anticipated – GO International program. Officially launching in 2006, on the heels of the success of Issac Mizrahi for Target, the campaign featured a different high-end designer each season that would create an exclusive, limited-time and obviously lower-priced, collection for Target. Read more of this post

Birchbox

Birchbox

I just signed up for Birchbox and I absolutely love it. I really enjoy receiving good mail, especially now that my magazine subscriptions are delivered digitally. The box is very well designed – everything is branded and the little details make the curated package feel like it really was especially prepared for me. All the products within it are very well designed too, making this a perfect package for a graphic designer to receive! Read more of this post

The Heineken Experience

Heineken

Located in Amsterdam, Netherlands, the Heineken Experience is a museum that celebrates the brand’s rich brewing history. The museum itself is located inside of the first Heineken brewery, which was established in 1867. I found my experience at the museum to be very positive due to the overall design of all the different exhibits as well as the interactive and communal aspects of the tour. I would recommend this tour for your next visit to Amsterdam and the best part is it’s only 18€ for several hours of fun! Read more of this post

Be Bright | Gap Falls Into Color

Fall is always colorful.  The leaves turn to bright shades of yellow and orange, crisp Macintosh apples glow a rich red, and the sky is full of bright blue.  Why then, should an autumn collection be void of all color? Exactly.  It shouldn’t. Read more of this post

Brand Vernacular: A Louis Vuitton Case Study

I was pleasantly surprised to see that the latest Louis Vuitton Spring/Summer 2013 fashion show, which debuted in Paris last week, had left one significant guest off their VIP list: the signature LV logo. Under the tutelage of Creative Director Marc Jacobs, the show featured bold check patterns, artfully combined in a variety of scales and colors. Despite the fact that the iconic LV  stamp is nowhere to be found within this ready-to-wear collection, the careful craftsmanship and perfectly paired pieces are unmistakably Louis Vuitton. It speaks volumes of the brand’s distinct visual language and identity that even without the signature LV, the fashion stands on its own. Read more of this post

Brand Perception From A Fresh Perspective

I had to share this video which captures a five year olds impressions of some of the biggest brand logos in the world today, courtesy of Adam Ladd.

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