Sweet LA

Duffs Cake Mix, Los Angeles

For every “fresh”, “vegan” and “farm to table” concept in Los Angeles, you will find a cupcake shop, cookie stand, or gourmet bakery to match it (… of course with a Soul Cycle in between). While each one is typically executed in trendy interior design cues, contemporary branding and graphic design, and usually a gesture of visual merchandising – more often than not, the “experience” leaves a lot to be desired. That said, upon a recent trip to LA I stumbled upon two unique “sweet concepts” that allow the experience to transcend the sweet treats themselves (albeit very good in their own right).  Read more of this post

Fast Company NY: How to Strengthen Your Customer Experience

Fast Company, Innovation Festival, NYC, FRCH Creative Fuel

Fast Company’s 2nd annual Innovation Festival brought together an amazing line-up of innovative thinkers-and-doers from across a wide spectrum of industries. Of particular interest was a session with Danny Meyer of the Union Square Hospitality Group (USHG) and Neil Blumenthal of Warby Parker, to discuss the impact of technology on customer experience, both in retail and restaurants. Along with creating a stimulating discussion on the topic of technology, the conversation also highlighted the growing importance of a “hospitality” mindset far beyond the world of restaurants and hotels. Read more of this post

A History Of Collaboration

BrandCollaboration_CreativeFuel_FRCHDesignWorldwide

It seems like just yesterday I scrounged up enough money (probably better spent toward college textbooks…) to purchase a cherry-printed Luella Bartley wristlet from Target as part of their first – and much anticipated – GO International program. Officially launching in 2006, on the heels of the success of Issac Mizrahi for Target, the campaign featured a different high-end designer each season that would create an exclusive, limited-time and obviously lower-priced, collection for Target. Read more of this post

Brand Love: Marine Layer

Marine Layer, FRCH Creative Fuel

Last summer I fell in love. With a hoody. It had me at hello, or more accurately at ‘Oh, Hey’. My destination was Shinola in Chicago, a pilgrimage born of an earlier brand love affair. After resisting a major splurge on a watch from Detroit I heard the siren call of an unknown brand casually beckoning me from across Damen Avenue. Read more of this post

NRF Big Show Recap

NRF, Retail's Big Show 2016

Retail is booming, but it’s a whole new ball game. At this year’s NRF Big Show nearly 36,000 professionals from over 80 countries converged in New York to learn about and discuss the hot topics driving the next waves of retail revolution. New technologies were demonstrated, new brands were introduced, and familiar players shared new thinking and new approaches to their business amidst the most rapidly changing marketplace in history.  Read more of this post

Inspiration from São Paulo Brazil

FRCH-Brazil-Retail-InspirationRetail is alive in Brazil! During a recent trip we had fun exploring Brazil, including all types of retail and how they leverage their brand, architecture, visual merchandising and graphic style to create unique brand experiences. From upscale Brazilian retailers like Richards and OSKLEN to local Drugstores like Drogaria, as well as fun specialty brands like Havaianas, it’s great to take a closer look at the details as inspiration. It was also great to see some of FRCH’s work firsthand in São Paulo, like the Timberland store on Oscar Freire.  While designed several years ago, it still provides a strong brand experience today.

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