Big Data Creates Big Magic at Walt Disney World


I’ve grown up going to Walt Disney World in Orlando every few years for practically my entire life. So, I’ve seen a lot the changes and improvements they’ve made over the years. I remember when they moved from printed tickets to ticket cards and then the introduction of the FastPass system in 1999 – but my all-time favorite technology has been the MagicBand and MyMagic+ system they launched in 2013. Read more of this post

A Signature Experience | The Candle Lab

Each FRCH studio consists of a combination of architects, interior designers, graphic designers, resource specialists, strategists, and project managers. We all work together to deliver ownable on-brand moments for our clients and their guests each and every day. But how do we align and unite our disciplines across studios to create an opportunity for new dialogue and encourage sparking anew to keep our creative juices flowing? Read more of this post

On Tour with The Green Room, baked by Subway®

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Welcome to The Green Room, Baked by Subway®

Hot on the heels of developing the Subway® Fresh Forward global restaurant concept, FRCH was approached to conceptualize a traveling pop-up activation to hit the road for a series of Summer music festivals across the country. Building off the momentum of Subway’s new restaurant image and visual identity, we looked for opportunities to amplify and distill the brand’s expression for the music festival masses. We worked closely with the brand team on programming the pop-up experience and collaborated with IMG Live to maintain the design intent all the way through execution.

So how did we create an experience that is authentic to the brand and delivers something that’s memorable and of value to the festival audience? Read more of this post