On Tour with The Green Room, baked by Subway®

IMG_8825_2

Welcome to The Green Room, Baked by Subway®

Hot on the heels of developing the Subway® Fresh Forward global restaurant concept, FRCH was approached to conceptualize a traveling pop-up activation to hit the road for a series of Summer music festivals across the country. Building off the momentum of Subway’s new restaurant image and visual identity, we looked for opportunities to amplify and distill the brand’s expression for the music festival masses. We worked closely with the brand team on programming the pop-up experience and collaborated with IMG Live to maintain the design intent all the way through execution.

So how did we create an experience that is authentic to the brand and delivers something that’s memorable and of value to the festival audience? Read more of this post

The Making of Harry Potter

FRCH Creative Fuel, The Making of Harry Potter

Back in 2000 an enterprising production team made its way to a UK film studio. The idea was based on a book about a young boy with a lighting-bolt-shaped scar who learns that he is a wizard. Hundreds of talented individuals brought to life a decade worth of productions for the Harry Potter films, based on seven enchanted books by beloved author JK Rowling. Read more of this post

Fiber to Fabric

I have been knitting and crocheting for 15 years. I like to know how things are made and took a beginning spinning class 3 years ago to gain knowledge and appreciation for fibers. It has now become a passion of mine because I love knowing that I’ve made a product from beginning to end. Read more of this post

“The Big Chicken” Takes Flight

KFC_THEBIGCHICKEN_RIBBONCUTTING

Kentucky Fried Chicken has been one of our clients for more than 10 years. We have worked on projects and brand initiatives large and small, but no single project has the scale and literal visibility as the “The Big Chicken” – which boasts an iconic 56-foot-tall chicken sculpture as its main architectural expression. Situated in the heart of Marietta, Georgia, this roadside beacon has been a landmark since construction started in 1956 and a flagship KFC destination since 1966. Still used as a guide to help direct pilots, The Big Chicken has captivated locals and passersby on their way to and from family vacations – forever etched in the hearts and minds of any and all that stop in for a bucket of chicken.
Read more of this post

Empty Bowls

Empty Bowls 2017, FRCH

This year a group of FRCH-ers got together to donate their time and talent to a local organization called Empty Bowls of Butler County.  The Empty Bowls concept started over 25 years ago in Michigan as an international project to fight hunger, personalized by artists and art organizations on a community level. People in the community contribute soup bowls that are individually painted and the finished products are then used as serving pieces for a fundraising meal of soup and bread. Contributing guests are then able to keep the empty bowls. Today Empty Bowls has grown to an innumerable number of events all over the country, benefiting numerous non-profits.

Read more of this post

March of Robots

March of Robots - Elliot LucasEvery March artists and illustrators around the country participate in a drawing challenge called March of Robots. The challenge is simple, design and draw one robot for each day of the month and then post it to social media. Drawing a robot each morning was a great way to kick start my creative energy and to work on my illustration and inking technique. Over the course of the 31 days I strived to make each design unique and looked to a variety of references for inspiration. Below is the complete collection of robots from the month long challenge. For more details check out @elliotlucasart on Instagram.
Read more of this post

The “Find Your Art” Results

FRCH, Artswave, Find Your Art, Chair Challenge

Two weeks ago we kicked off our #FindYourArt Chair Challenge – where volunteers from each FRCH studio put their creative minds (and hands) to work to benefit ArtsWave, by reimagining their canvas: a chair. Each studio was given $25 and only two weeks to transform their chair, which are now available for eBay bidding through this Thursday, March 23 at 4:00 pm. Please share the eBay listings below with friends and family (but note that local pickup is required).  Read more of this post