Big Data Creates Big Magic at Walt Disney World


I’ve grown up going to Walt Disney World in Orlando every few years for practically my entire life. So, I’ve seen a lot the changes and improvements they’ve made over the years. I remember when they moved from printed tickets to ticket cards and then the introduction of the FastPass system in 1999 – but my all-time favorite technology has been the MagicBand and MyMagic+ system they launched in 2013. Read more of this post

A Signature Experience | The Candle Lab

Each FRCH studio consists of a combination of architects, interior designers, graphic designers, resource specialists, strategists, and project managers. We all work together to deliver ownable on-brand moments for our clients and their guests each and every day. But how do we align and unite our disciplines across studios to create an opportunity for new dialogue and encourage sparking anew to keep our creative juices flowing? Read more of this post

Sweet LA

Duffs Cake Mix, Los Angeles

For every “fresh”, “vegan” and “farm to table” concept in Los Angeles, you will find a cupcake shop, cookie stand, or gourmet bakery to match it (… of course with a Soul Cycle in between). While each one is typically executed in trendy interior design cues, contemporary branding and graphic design, and usually a gesture of visual merchandising – more often than not, the “experience” leaves a lot to be desired. That said, upon a recent trip to LA I stumbled upon two unique “sweet concepts” that allow the experience to transcend the sweet treats themselves (albeit very good in their own right).  Read more of this post

Fast Company NY: How to Strengthen Your Customer Experience

Fast Company, Innovation Festival, NYC, FRCH Creative Fuel

Fast Company’s 2nd annual Innovation Festival brought together an amazing line-up of innovative thinkers-and-doers from across a wide spectrum of industries. Of particular interest was a session with Danny Meyer of the Union Square Hospitality Group (USHG) and Neil Blumenthal of Warby Parker, to discuss the impact of technology on customer experience, both in retail and restaurants. Along with creating a stimulating discussion on the topic of technology, the conversation also highlighted the growing importance of a “hospitality” mindset far beyond the world of restaurants and hotels. Read more of this post

A History Of Collaboration

BrandCollaboration_CreativeFuel_FRCHDesignWorldwide

It seems like just yesterday I scrounged up enough money (probably better spent toward college textbooks…) to purchase a cherry-printed Luella Bartley wristlet from Target as part of their first – and much anticipated – GO International program. Officially launching in 2006, on the heels of the success of Issac Mizrahi for Target, the campaign featured a different high-end designer each season that would create an exclusive, limited-time and obviously lower-priced, collection for Target. Read more of this post

Brand Love: Marine Layer

Marine Layer, FRCH Creative Fuel

Last summer I fell in love. With a hoody. It had me at hello, or more accurately at ‘Oh, Hey’. My destination was Shinola in Chicago, a pilgrimage born of an earlier brand love affair. After resisting a major splurge on a watch from Detroit I heard the siren call of an unknown brand casually beckoning me from across Damen Avenue. Read more of this post

Welcome to Main & Vine

01-Exterior-Facade

Earlier this month, Kroger opened their doors to Main & Vine – a brand new 27,000 SF, fresh‐format supermarket prototype in Gig Harbor, Washington. With the widely noted successes of recent ventures like their Roundy’s purchase and the billion-dollar-plus status of their Simple Truth brand, this new brand launch comes with much excitement and anticipation. FRCH partnered with the country’s largest supermarket chain step-by-step from concept to completion to bring the new natural grocery brand to life. Read more of this post