Anila Quayyum Agha

Anila Quayyum Agha, Cincinnati Art Musem

The FRCH Creative Culture Committee took some lucky FRCH-ers on a field trip last week to the Cincinnati Art Museum to experience the art of Pakistani-American artist Anila Quayyum Agha. The exhibit entitled, All the Flowers Are for Me (Red), was created using laser-cut steel and light. Light emanates from the red lacquered cube, enveloping the gallery in intricate shadows that ripple and change as visitors move through the space. A few FRCH-ers share their reactions to the stunning display: Read more of this post

The Blending of Retail: RH Chicago

The retail, hospitality and restaurant industries are blending, now more than ever, and there’s no better example than the 3 Arts Club Cafe and the Restoration Hardware flagship in Chicago’s Gold Coast neighborhood. The high-end furniture brand transformed an early-20th-century landmark into a one-of-kind destination – part art gallery, part restaurant – the 70,000 SF space certainly offers more than just retail. Read more of this post

Hanging Around

Being part of the Hospitality Studio, I am always interested in staying at unique and different lodging experiences when traveling. So, on a recent trip to the Pacific Northwest with my husband and friends, we journeyed a little further north than originally planned to spend the night in sphere tree houses. It was definitely worth it! Read more of this post

Park Avenue Seasonality

A few weeks ago, I was staring out the window of a NYC Taxi trying not to wince as we almost got flattened by a truck, and a bright yellow awning emblazoned with the word “summer” in bold, capitalized letters grabbed my attention. I caught a glimpse through the window as we whizzed by and had a vague impression of an interior dripping with vibrant plants, but before I could get a really good look we were off again.  Read more of this post

Music Hall Renovation

Music Hall Renovation, FRCH Creative Fuel

A local project in our own backyard, FRCH’s Hospitality and Retail-Mixed Use studios have teamed up on the renovation of Cincinnati’s iconic Music Hall. We were tasked with an overhaul to the environmental graphics and wayfinding strategies in addition to the FF&E packages for the Symphony Offices. As a treat for all our hard work, some lucky FRCH-ers were offered the chance at a behind-the-scenes tour of the renovation in-progress – before they close the doors until the grand re-opening in early October. Read more of this post

Preservation Meets Hospitality

While I was in Baltimore this past holiday weekend, I got a chance to walk through Kevin Plank’s, newly opened, boutique hotel, The Sagamore Pendry. Plank is the CEO of Under Armour, which is also headquartered in Baltimore. The headquarters sits right across the Harbour looking straight at what was once a deteriorating pier, now Plank has turned it into a new luxury hotel. Read more of this post

On Tour with The Green Room, baked by Subway®

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Welcome to The Green Room, Baked by Subway®

Hot on the heels of developing the Subway® Fresh Forward global restaurant concept, FRCH was approached to conceptualize a traveling pop-up activation to hit the road for a series of Summer music festivals across the country. Building off the momentum of Subway’s new restaurant image and visual identity, we looked for opportunities to amplify and distill the brand’s expression for the music festival masses. We worked closely with the brand team on programming the pop-up experience and collaborated with IMG Live to maintain the design intent all the way through execution.

So how did we create an experience that is authentic to the brand and delivers something that’s memorable and of value to the festival audience? Read more of this post