EuroShop 2017: Unconventional Textures

2017 EuroShop, Textures

Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings.  A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference all week!

The EuroShop Retail Design Conference offers products and services for all things retail, but unlike the typical conference, vendors here go above and beyond when creating their exhibit space. One design trend I’ve noticed popping up on the expo floor this year is all about textures. Vendors are using everyday items in new and innovative ways to create impactful, textural experiences. Read more of this post

Fast Food Goes Organic

Amys Drive Thru, FRCH Creative Fuel

While attending a wedding this past weekend in Santa Rosa, California, I did a double take when I drove by a drive-thru restaurant with grass growing from the roof and a water tower in the lawn. I quickly recognized the Amy’s logo – not because of my familiarity with the restaurant, but from the numerous Amy’s products (from soups to frozen pizza) I’ve consumed over the years. Read more of this post

Beyond the Earbuds | Annual Breakfast

FRCH Annual Breakfast 2017, Record Jacket

Each year, on the last Tuesday of January, FRCH hosts our Annual Breakfast. Our version of the State of the Union address, we take the opportunity to recap our successes of the past year and share our focus for the coming year. The format consists of quick presentations from each studio and discipline, highlighting key projects and goals accomplished. Several years ago we implemented music into the program … but not just background music … the ability for each speaker to select their personalized ‘walk-up’ music. Since then, the song selections have become a key tradition, with speakers agonizing over the perfect pick. This year, after many internal requests, we wanted to share our 2017 Annual Breakfast playlist with you! Read more of this post

Sweet LA

Duffs Cake Mix, Los Angeles

For every “fresh”, “vegan” and “farm to table” concept in Los Angeles, you will find a cupcake shop, cookie stand, or gourmet bakery to match it (… of course with a Soul Cycle in between). While each one is typically executed in trendy interior design cues, contemporary branding and graphic design, and usually a gesture of visual merchandising – more often than not, the “experience” leaves a lot to be desired. That said, upon a recent trip to LA I stumbled upon two unique “sweet concepts” that allow the experience to transcend the sweet treats themselves (albeit very good in their own right).  Read more of this post

La La Land Retail

Chanel, Roberston Boulevard

On a recent business trip I had the fortunate (and rare) encounter to have a few brief minutes to walk around between meetings. My first opportunity took me between Robertson Boulevard. I have to admit it’s been a while since I have made it to this area of LA…and at first I was disheartened…Robertson Boulevard, my how you have changed! Read more of this post

Urbanspace NYC

UrbanSpace, NYC, FRCH Creative Fuel

A stone’s throw away from Grand Central Terminal, Urbanspace Vanderbilt brings over 20 artisanal and chef-driven food concepts to the heart of Midtown Manhattan. As a year-round culinary destination, Urbanspace NYC has quickly become one of New York’s most buzzed about food halls, featuring an unbeatable selection of rotating concepts inside a truly iconic New York space. Read more of this post

Nature + Architecture

It’s become a tradition to spend a couple days of my holiday vacation camping in Red River Gorge—this year I traded a tent for a treehouse. And not just a shed a few feet off the ground—Observatory Treehouse is an off-the-grid 4-level piece of art suspended in a cliff side. Read more of this post