Maker’s Faire

MFB

The White House recently announced the 2016 National Week of Making (June 17-23). Inspired by the event, our FRCH Maker’s Faire showcased the work of many of our talented and skilled colleagues.

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Samsung’s “Non-store”

Samsung Flagship NYC, FRCH Creative FuelSamsung’s new “non-store” store experience recently opened in NYC as an experiential brand space that allows users to see and explore the latest products and innovations from the Korean brand. Guests are greeted by a Samsung host, available to answer any questions or point them in the right direction. The first level is all about the brand experience. From the huge video screen/amphitheater, to the glass DJ booth and VR pods, it sets up a very emotional and exciting experience from start to finish. Read more of this post

The Carriage Roads of Acadia

Acadia National Park, FRCH Creative FuelSometime in January I got talked into going to see “National Parks Adventure” in Imax … I’m not sure if it was the soothing sound of Robert Redford’s narration (apparently Morgan Freeman was unavailable…), the catchy tune of James Bay’s ‘Hold Back The River’ or the feeling of being enveloped by the overwhelmingly beautiful scenery – most likely all three – but I suddenly had an overpowering urge to explore these seemingly untouched places. Read more of this post

Making a Nightstand Mock-up for Hilton

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As Tru by Hilton continues to evolve, questions come up from time to time regarding functionality.  The table circled in the rendering above fits the style of Tru, but is it large enough to function as a nightstand?  A detailed mock-up was needed to answer that question.  Remember, hundreds of these nightstands will be made, so we need to get it right the first time.  Here’s the build process. Read more of this post

Off To The Races: Keeneland 2016

Keeneland, FRCH, Creative FuelWe all look forward to springtime for the warming temperatures, longer days, and the beauty of Mother Nature coming to life after a long, cold winter.  And here at FRCH, nothing represents the arrival of spring as much as our annual Keeneland Celebration!  Our 30+ year tradition includes the Fitzgerald Award Ceremony and of course, a day of celebrating at the historic Keeneland Race Track in Lexington, Kentucky. Read more of this post

Miami Design District – A Pattern Architect’s Dream

Miami Design District, FRCH Creative Fuel

For those who seek out unique architecture, love pattern as an environmental envelope or just enjoy unexpected inspiration — then be sure to visit Miami’s Design District. I have been fortunate enough to visit the district several times over the past few years, allowing me to see the environment evolve and grow, becoming more impressed upon each return visit. Filled with luxury shopping, boutique art galleries and exquisite furnishings, the Miami Design District has managed to create a destination focused on fashion, design and architecture. It’s a place of creative inspiration at every turn.

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A History Of Collaboration

BrandCollaboration_CreativeFuel_FRCHDesignWorldwide

It seems like just yesterday I scrounged up enough money (probably better spent toward college textbooks…) to purchase a cherry-printed Luella Bartley wristlet from Target as part of their first – and much anticipated – GO International program. Officially launching in 2006, on the heels of the success of Issac Mizrahi for Target, the campaign featured a different high-end designer each season that would create an exclusive, limited-time and obviously lower-priced, collection for Target. Read more of this post