Big Apple Air

Nike Big Air, FRCH Creative Fuel

You’re not exactly sure what you’re seeing when you walk down Spring Street in Soho and stumble upon a series of windows filled with shelves of white milk jugs, spray bottles and skateboard decks … all with small black, old-school Nike logos printed on each one. It’s enough to make you stop in your tracks, find the door and go in. Once inside you realize it’s Nike’s new 5-story flagship concept. Read more of this post

FRCH 50 | Jim Lazzari

FRCH 50 | Jim Lazzari

What is FRCH 50?  Simply put, a company is only as good as its people. Which is why it’s safe to say we’re a pretty remarkable company. Our passion for our work and creativity is echoed in how we celebrate – unexpected, dramatic, but always fun! We’ve transformed our back lot into a farmyard (complete with animals), created a music festival pop-up in OTR, and hosted a karaoke happy hour in our lobby (it was for a good cause). We have employees that have met their spouses, raised their children and started a lifelong career here. Our mantra ‘See Something New’ is embedded in our culture – we don’t always get along, but we challenge each other with differing perspectives and celebrate originality.

Which is why, as we turn 50 this year, it only seems appropriate to celebrate our people. The people who have not only made their mark on FRCH, but those who have been transformed by FRCH in the process. Happy Anniversary FRCH!  Read more of this post

Michelangelo: Divine Draftsman & Designer

_CF_Michelangelo_Layouts

While visiting New York last week, I was lucky enough to take an afternoon to gather inspiration at The Metropolitan Museum of Art. A colleague had explicitly recommended that I NOT miss the Michelangelo: Divine Draftsman & Designer exhibit – a once in a lifetime display of the artist’s work. Read more of this post

Delivering Personality at Coppola

Coppola Winery

Over the Holiday break, my family and I took a trip out to Napa Valley to experience Wine Country. We visited a number of fantastic wineries, but one of the places that most inspired me was the Francis Ford Coppola Winery. It wasn’t even the beautiful grounds themselves or the quality wine that most inspired me, it was the way they brought Coppola’s personality to life in every aspect of the experience, from the environment to the naming of wines.  Read more of this post

Everlane Opens Physical Store

Everlane, NYC, Creative Fuel

The recently opened Everlane store, in New York’s NoLita neighborhood, is another interesting chapter in the evolution of retail.  Everlane, one of the most successful and innovative, digitally native brands, has brought their unique POV to their first permanent physical retail space. Eschewing many of the “new rules of retail”, they have chosen to enter brick-and-mortar retail not with an emphasis on social media flashiness and attention-getting technology, but by focusing on the age-old fundamentals of retail. Creating a store filled with natural light, generous fitting rooms and knowledgeable staff; the store in many ways feels and functions more like a store from the past then one from “the future”.  Read more of this post

San Francisco Holiday Cheer

Holidays in San Francisco

This time of year NYC gets lauded so much praise for its holiday grandeur – from the big tree at Rockefeller, to the holiday parades – even the storefront windows become something of visual merchandising legend. That being said, sometimes it’s the smaller gestures that count, and upon a recent trip to San Francisco I found the holiday spirit alive in the city in a much more casual, California way.  Read more of this post

BLINK Cincinnati

It’s rare that art events visibly transform an entire city, but on October 12th-15th Cincinnati did just that via “BLINK” – a four day event featuring large-scale projection mapping, installations, murals, urban artscapes, media light and interactive art spanning 20 city blocks. FRCH’s creative minds could not resist the opportunity for inspiration, formalizing a walkabout to collectively experience the event. Read more of this post