EuroShop 2017: London’s Artful Store Environments

london_retail

Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings.  A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference and nearby travel all week!

These eye catching London retail spaces are not just store environments, but art forms that intrigue. Rather than quiet, neutral backdrops for the product, these spaces take the opposite approach; they successfully surprise and delight with bold materiality and captivating displays. The result is a memorable store environment that is exciting to visit and, in turn, generates customers who become loyal brand advocates. Read more of this post

En Plein Air

FRCH Creative Culture, En Plein Air
Just a few days before the start of Spring, the creative culture invited the firm into the lobby to immerse themselves in the sights, sounds and tastes of the upcoming season. Using the Pantone Spring Color Report as a guide, the group was inspired to create a vibrant color experience expressed through food, video, graphics and sculpture. Read more of this post

Inside Chanel

Inside Chanel

Last month, the FRCH Creative Culture Committee hosted a black and white event, inspired by the mini film series, “Inside Chanel.” the event aimed to inspire us as a creative culture and to start a conversation about a notable designer and the history behind her iconic brand. Read more of this post