Brand Love: Marine Layer

Marine Layer, FRCH Creative Fuel

Last summer I fell in love. With a hoody. It had me at hello, or more accurately at ‘Oh, Hey’. My destination was Shinola in Chicago, a pilgrimage born of an earlier brand love affair. After resisting a major splurge on a watch from Detroit I heard the siren call of an unknown brand casually beckoning me from across Damen Avenue. Read more of this post

NRF Big Show Recap

NRF, Retail's Big Show 2016

Retail is booming, but it’s a whole new ball game. At this year’s NRF Big Show nearly 36,000 professionals from over 80 countries converged in New York to learn about and discuss the hot topics driving the next waves of retail revolution. New technologies were demonstrated, new brands were introduced, and familiar players shared new thinking and new approaches to their business amidst the most rapidly changing marketplace in history.  Read more of this post

Framed@Midpoint

Team 2, Framed @ MidPointForeword: On Friday, August 8th FRCH challenged our entire team to a 24-Hour Design Pop-Up Challenge. We divided the entire company into 8 cross-disciplinary teams to collaboratively create a pop-up concept within 24 hours. The winning concept will be implemented at Cincinnati’s MidPoint Music Festival starting September 25th. Because of the inspired, original results we received, we will be sharing all 8 concepts over the next several weeks on Creative Fuel.  Read more of this post

Friday: Refined

FRCH FridayRefinedThey say you can’t escape your past, so it’s no surprise that whenever the topic turns to fashion I’m usually asked to comment. You see, prior to joining the FRCH team I had a long career in fashion retail. It started casually of course, when a college-aged me realized the only way I could afford Lucky jeans and Dr. Marten’s was to land a healthy employee discount at Buckle. After stints with Von Maur (where I met my first suit) and Banana Republic, I began what became a 10 year relationship with Nordstrom. So my “fashion authority” (an old Nordstromism) is legit and with that comes a tie that binds (you’ll still see me in a tie at least twice a week). I came to Cincinnati from Chicago where “How are you doing?” was less common than “Who are you wearing?’ and while that may seem superficial (it is) it’s a powerful thing. The designer Kenneth Cole once told me that the one thing you have absolute control of every day is the way you present yourself to the world, and that’s impacted me to this day. So at the risk of sounding shallow, I’ll share with you my fashion manifesto and hope you’ll forgive me by the time you finish these prose on clothes. Read more of this post