Pink Steel: Building Strength Within

Pink Steel05It’s always great to see how organizations bring to life their core brand values as part of their everyday culture. Harold O’Shea Builders, a construction management company and client partner of FRCH, brings value to their clients in many ways and it’s intrinsic to who they are. Pink Steel is an inspiring example of how this value is brought to life and expresses who they are, how they think and the work they do. While building the Springfield Clinic North, Harold O’Shea Builders had the idea to honor Breast Cancer Awareness Month with a big, pink tribute to the strength of Cancer patients and survivors. The result of which was an inspiring metaphor for strength and survival, “Pink Steel: Building Strength from Within.” Read more of this post

Happy Holidays 2012!

We wish you a Happy Holiday and colorful New Year full of creative inspiration.

Happy doodling!


Brand Vernacular: A Louis Vuitton Case Study

I was pleasantly surprised to see that the latest Louis Vuitton Spring/Summer 2013 fashion show, which debuted in Paris last week, had left one significant guest off their VIP list: the signature LV logo. Under the tutelage of Creative Director Marc Jacobs, the show featured bold check patterns, artfully combined in a variety of scales and colors. Despite the fact that the iconic LV  stamp is nowhere to be found within this ready-to-wear collection, the careful craftsmanship and perfectly paired pieces are unmistakably Louis Vuitton. It speaks volumes of the brand’s distinct visual language and identity that even without the signature LV, the fashion stands on its own. Read more of this post

Louis Vuitton & Marc Jacobs Exhibit

On my recent trip to Paris, I was lucky enough to catch a special exhibit at Les Arts Decoratifs. Starting with a peek at the brand’s humble beginnings in 19th century Paris, the exhibit takes you on a journey through the eyes of its founder, Louis Vuitton Malletir, uncovering the history and evolution of the brand, right up until today, where you are immersed in the world of Artistic Director, Marc Jacobs and his vivid imagination.

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Retail Revolution Or Fashionable Flop?

With the debut of NBC’s new primetime show Fashion Star airing tomorrow night (Tuesday March 13th, 9:30EST), I can’t help but wonder whether this will become a pivotal new phenomenon for retail or a very fashionable flop. The concept (if you haven’t seen one of the many ads NBC has been running) is a reality competition series which will search for the next big brand in fashion. Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue. The fate of the designers will rest in the hands of a featured buyer from each retailer – Caprice Willard for Macy’s, Nicole Christie for H&M and Terron Schaefer for Saks Fifth Avenue. The worlds of fashion, retail and entertainment have long been intertwined, but what’s unique about this show is that it marks the first time fashions seen on the runway will appear in stores the very next day. A very interesting concept and one that I personally believe could leverage the power of reality TV to drive consumers into retail stores. Read more of this post

Brand Perception From A Fresh Perspective

I had to share this video which captures a five year olds impressions of some of the biggest brand logos in the world today, courtesy of Adam Ladd.

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Happy Holidays From FRCH

2011 has been a great year for us. We want to thank all of our incredible client partners, dedicated employees, friends and family who have contributed to our shared success. We raise our glasses to all of you and toast to a bubbly and bright 2012, Cheers!