Game On!


Foreword: On Friday, August 8th FRCH challenged our entire team to a 24-Hour Design Pop-Up Challenge. We divided the entire company into 8 cross-disciplinary teams to collaboratively create a pop-up concept within 24 hours. The winning concept will be implemented at Cincinnati’s MidPoint Music Festival starting September 25th. Because of the inspired, original results we received, we will be sharing all 8 concepts over the next several weeks on Creative Fuel. 

Name: Game On! (Team #8)

Concept Overview: Do you remember all your favorite things when you were growing up? We do! Our team created a large interactive space that sought to engage millenials in supporting the arts through purposeful play. As we worked through the brainstorming portion of our process we got side tracked talking about all the things we loved growing up; slinkies, Twister, Lite-Brite, Saved by the Bell! And then we realized what better way to reach out to our peers than by providing a space for concert-goers to recharge before the next act AND be able to experience all the things they loved doing as kids? And as a bonus, they have an opportunity to give back to programs that let kids experience music in a new and fresh way! Beyond the space itself, we wanted to permeate the city with fun and energetic kiosks to draw attendees not only from the MidPoint Music Festival but to also engage the city itself to join in on the fun.

Image Strategy:

To call people to our space, we wanted to start by strategically placing ‘High Score’ kiosks throughout Downtown Cincinnati challenging concert-goers and downtown wanderers to ‘beat the high score’, and offering ‘free play tokens’ to this high-energy arcade, Game On. Once you’ve made it to our space, similar signage and a larger version of the token are displayed above the door. You’ve made it, let the fun begin! Inside are three areas to experience. The first area features blown-up versions of your favorite games: a Twister seating area, a large staircase for Slinky races, an oversized Lite-Brite wall and a ‘Wake-Up Bar’ selling drinks that will help pump you up for the rest of your night. Moving on to the next area is the arcade, containing large sofas and video games projected on the wall. If you have a token, your first game is free and every subsequent game prompts a donation. Play Sonic the Hedgehog or Mario Kart with your friends, whether the last time you played was last night or 10 years ago, friendly competition is always fun! Continue through the space to the next area; the High Score Lounge, for people who need a break from the crowds and a quiet space to refresh. Community picnic tables give you and your friends a place to sit awhile and a silent dance party and portable headphones are happening in the center, projecting your favorite 90’s music videos and TV shows. Ace of Base anyone? Our favorite part about this experience is that it’s not just for MidPoint concert-goers, it’s for everyone! We want to engage our friends in nostalgic, purposeful, hands-on play that is committed to perpetuating joy and giving back to our community by supporting the arts.

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