Just What The Dr. Ordered

Just what the Dr. ordered

Eyes the size of saucers, I couldn’t believe my uncle, who managed a grocery store that won a contest by selling the most Dr. Pepper in the region, was giving my sister and I the prize…a motorized Dr. Pepper go kart! From 1984 through the early 90’s our summers were spent driving, riding, pushing and occasionally being drug behind, the most fun toy a kid could ask for (…ask me about the tree I ran over during the summer of ’86).

Fast forward 30 years and you’ll still find the car in my possession. It’s been sitting idle in my garage for several years now, but with a son almost 3 years old, it’s time to jump start my old friend for the next generation. In need of more than just a dusting, this will be a team project for the next few months bringing “The Dr.” back to life and better than ever. The biggest challenge will be taking the engine apart, cleaning and rebuilding it…then getting it running again. I’m not the biggest gear-head in the world, but I know just enough to be dangerous…which, for me as a designer, is where the fun lies.

Going through this process of tearing something down and rebuilding it reminds me of something I learned early on in my career…”a great idea that fails in execution is worthless.”  That said, one of the most important, but often overlooked, parts of being a successful designer (of any kind) is an innate understanding of how things are built and how they function. Whether we’re talking about a running shoe, a retail fixture system or a go kart engine, a solid grasp of how things work will not only make you a more well rounded designer, but give your ideas a clear and distinct advantage.

Trust me, “The Dr.” (as cool as he looks) just isn’t as much fun sitting in my garage, collecting dust.

Just what the Dr. ordered


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