Pink Steel: Building Strength Within

Pink Steel05It’s always great to see how organizations bring to life their core brand values as part of their everyday culture. Harold O’Shea Builders, a construction management company and client partner of FRCH, brings value to their clients in many ways and it’s intrinsic to who they are. Pink Steel is an inspiring example of how this value is brought to life and expresses who they are, how they think and the work they do. While building the Springfield Clinic North, Harold O’Shea Builders had the idea to honor Breast Cancer Awareness Month with a big, pink tribute to the strength of Cancer patients and survivors. The result of which was an inspiring metaphor for strength and survival, “Pink Steel: Building Strength from Within.”

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Signatures collected on the steel meant donations from O’Shea to support the fight against cancer. Not only is the structure a proud symbol of hope in the local Springfield Community, this year Pink Steel is back and going on tour, expanding its reach and encouraging anyone to sign a pink ribbon made of steel in support of the cause.

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