Brand Vernacular: A Louis Vuitton Case Study

I was pleasantly surprised to see that the latest Louis Vuitton Spring/Summer 2013 fashion show, which debuted in Paris last week, had left one significant guest off their VIP list: the signature LV logo. Under the tutelage of Creative Director Marc Jacobs, the show featured bold check patterns, artfully combined in a variety of scales and colors. Despite the fact that the iconic LV  stamp is nowhere to be found within this ready-to-wear collection, the careful craftsmanship and perfectly paired pieces are unmistakably Louis Vuitton. It speaks volumes of the brand’s distinct visual language and identity that even without the signature LV, the fashion stands on its own.

You can watch the full show here:

I also appreciate the drama of the grand escalator entrance and brightly checkered runway.

Imagery © Louis Vuitton / Ludwig Bonnet

3 Responses to Brand Vernacular: A Louis Vuitton Case Study

  1. I’ve never seen so many checkers in my LIFE. The wide angle view of the “runway” and escalators was divine though. And I’m pretty sure I found a couple of non-checkered bags with my name on them. 🙂

    Thanks so much for sharing this.
    When you have a chance, come stop by the Retail Design Diva and say “hi!”


  2. cristinaferrari says:

    Thanks Heather, I totally agree with you about the visual impact of the wide angle of the runway and also about the bags, I’m hoping to score one of the headbands as well!

    I’m constantly inspired by your posts at the Retail Design Diva, please keep sharing your insight!


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