Steve Jobs Redefined Design
October 6, 2011 5 Comments
Steve Jobs’ masterful objects of desire are proof of the purchasing power of design. He made this world a more beautiful place and changed how we work, learn and communicate with each other, among other things. Fast Company examines what made him so great in this article, calling him a “user-experience savant”. This excerpt says it all: “A reporter who asked Jobs about the market research that went into the iPad was famously told, “None. It’s not the consumers’ job to know what they want. By the time you get it built, they’ll want something new.”
On a personal note, his foresight into consumer needs, usability and the power of branding has been and will continue to be one of the most significant sources of inspiration in my career. He taught me to make mistakes and learn from them, then boldly dive head first into the future. Thank you for you passionate thirst for innovation.