Google Daily Delight
June 9, 2011 1 Comment
In order to celebrate Les Paul’s 96th birthday, Google has transformed their logo into a guitar. Moving your mouse over the strings allows you to strum the guitar and make chords. They’ve also included a record button so that you can play back the music you create.
By changing their logo on a daily basis, Google creates a reason to revisit their site – I never know what to expect but on days like today I am pleasantly surprised to come across a fun interactive element that puts a smile on my face. I think retail, hospitality and service brands can learn from this approach, embracing change and incorporating a daily element of surprise and delight will keep customers coming back.
The guitar logo will only be up today so I suggest you go get your Google on!