May 20, 2011
Based out of Switzerland, the designers at Swatch have been continually innovative with their application of graphics to watches for nearly 30 years. I find their nod to pop culture and design quite intriguing. Their most successful designs contain references to transit maps, measuring tapes, sculptures, and Rubik’s cubes.
The Swatch website has a section called Swatch Finder, which displays the evolution of watches from 1983 to the current year, a catalogue of more than 800 different designs. I absolutely love the 2010-2011 collection – I’m excited to see what 2012 will bring.