Based out of Switzerland, the designers at Swatch have been continually innovative with their application of graphics to watches for nearly 30 years. I find their nod to pop culture and design quite intriguing. Their most successful designs contain references to transit maps, measuring tapes, sculptures, and Rubik’s cubes.

The Swatch website has a section called Swatch Finder, which displays the evolution of watches from 1983 to the current year, a catalogue of more than 800 different designs. I absolutely love the 2010-2011 collection – I’m excited to see what 2012 will bring.

What’s your favorite Swatch time period?

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