National Retail Federation’s Annual Expo


Appropriately titled “The Big Show”, NRF recently celebrated the 100th anniversary of it’s annual Convention and Expo at the Javits Center in New York. Having personally attended this event in 2009 and 2010, it was extremely encouraging to see the large number of participants this year. The show ran for 4 days, with a broad array of sessions, super-sessions, and Expo Hall vendors to keep one constantly in motion. Most of the sessions on Sunday and Monday were standing-room only, a dramatic departure from years past. The threat of a snowstorm definitely lightened the crowds on Tuesday and Wednesday.

There were numerous sessions that focused on the mobile shopper, sustainability, and retail’s road to recovery.

High points from the super sessions included Dan Heath, co-author of “Switch: How to Change Things When Change is Hard”, and Terry Lundgren, moderating: The Future is Big, the Future is Now!

The EXPO hall had over 500 vendors, and provided a plethora of information around technology, communications, digital signage, and supply chain software, just to name a few. Information overload!

The Big Show 2011 was a positive experience, with an energy that fueled a very optimistic outlook for the upcoming year in retail.

It’s not too early sign up for next year’s event, scheduled for January 15-18, again at the Javits Center.

Please comment on your own experience at NRF this year!

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