Ralph Lauren 4D
December 17, 2010
Telling an authentic brand story has always been a mantra for Ralph Lauren. Taking that brand story to the next level is what Ralph Lauren recently accomplished with stunning dynamism at its two iconic flagships in New York and London with digital mapping technology creating a 4D experience.
(be sure to watch the video)
(still image via ftape.com)
Ralph Lauren leverages “art, technology, and fashion” as an advertising vehicle and a showcase to marry products, runway fashion, and the overall Ralph Lauren brand into a captivating sensory experience. While the videos are amazing in capturing the event, I am sure it was stunning in person.
Be sure to check out either the NYC or London videos at Ralph Lauren 4D, it only takes about 8 minutes and will challenge your perception of technology at retail. I found the “behind the scenes” video to be equally fascinating. Enjoy!